Thursday, 24 November 2016

Ageism is adland's next frontier | Sony seeks agency | Tesco's Christmas ad strategy

Campaign: Agencies

Campaign: Agencies
November 24, 2016

Latest

Why ageism is adland's next frontier
Why ageism is adland's next frontier

Nicola Kemp

Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its absence, Nicola Kemp writes.

Sony seeks shop to handle global headphones activity
Sony seeks shop to handle global headphones activity

Omar Oakes

Sony is on the hunt for an agency to work on global campaigns for its headphones amid competition from rivals Beats By Dre and Bose.

James Whitehead takes CEO role at JWT London
James Whitehead takes CEO role at JWT London

Omar Oakes

J Walter Thompson London is disbanding its executive partners structure and promoting James Whitehead to chief executive.

Every little insight helps to create Tesco's festive spots
Every little insight helps to create Tesco's festive spots

Simon Gregory

It's November. The country's in tears and we're a nation divided. It can only mean one thing: the Christmas ads are out.

Nabs ad shines light on pressure facing working parents
Nabs ad shines light on pressure facing working parents

Nicola Kemp

Nabs, the industry support group, has launched an online film designed to highlight the challenges faced by working parents in advertising.

Brands battle to win Christmas: six festive ads reviewed
Brands battle to win Christmas: six festive ads reviewed

Staff

It's the most wonderful time of the year, and brands are fighting to ensure they are the ones that consumers remember. Campaign asked four industry peers to take a gander at six of this year's festive ad offerings.

Agencies line up for Guinness web brief
Agencies line up for Guinness web brief

Omar Oakes

Guinness is looking for a digital agency to take on the brand's website maintenance and handle community management globally.

Bank of Scotland calls creative pitch
Bank of Scotland calls creative pitch

Omar Oakes

The Bank of Scotland has kicked off a search for an ad agency as it looks to shift its marketing activity from above-the-line to digital.

CHI beats two to win McVitie's and Godiva accounts
CHI beats two to win McVitie's and Godiva accounts

Omar Oakes

CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.

Adidas ribs Paul Pogba in 'Never follow' campaign
Adidas ribs Paul Pogba in 'Never follow' campaign

Shona Ghosh

Paul Pogba might the world's most expensive footballer, but a new campaign from Adidas suggests aspiring footballers should not try and follow his path.

McCann casts net wide in new recruitment scheme
McCann casts net wide in new recruitment scheme

Sonoo Singh

McCann London is launching an initiative aimed at getting people from diverse backgrounds to consider a career in advertising.

Labour Party casts a vote for decisiveness
Labour Party casts a vote for decisiveness

Maisie McCabe

The Labour Party has a brand problem.

A view from Dave Trott: The Queen thinks the world smells like fresh paint
A view from Dave Trott: The Queen thinks the world smells like fresh paint

Dave Trott

When people hear the Queen is coming to visit, they want everything to look nice.

Learn how the past can shape the future
Learn how the past can shape the future

Kate Magee

The advertising industry should resist the temptation to impose a sell-by date on its work and workers in the quest for fresh thinking.

Digital Dilemmas: Problem shared, problem solved
Promoted
Digital Dilemmas: Problem shared, problem solved

Matt Swan, Affiliate Window

Campaign asks the experts to answer your key questions. This week: affiliate marketing

The Work

Pick of the week: Heathrow
Pick of the week: Heathrow "Coming home for Christmas" by Havas London

Gurjit Degun

Gurjit Degun adores Heathrow's ad showing two bears navigating their way through the airport.

Channel 4
Channel 4 "Voices of 4" by 4Creative

Channel 4 has found a diverse range of people who have a connection with the number four, for its latest batch of continuity idents.

Why AI will end the world...but for the better
Promoted
Why AI will end the world...but for the better

James Devon, MBA

The latest connectivity and automation technologies now make it plausible to deliver without a gargantuan team...

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