Friday, 25 November 2016

Iceland government fights supermarket over name rights | Domino's to increase UK stores

Campaign Breakfast Briefing

Campaign Breakfast Briefing
November 25, 2016

Latest

Iceland vs. Iceland: country takes UK supermarket to court
Iceland vs. Iceland: country takes UK supermarket to court

Simon Gwynn

Scandinavian island nation Iceland has followed through on a threat to launch legal action against its British supermarket namesake over the rights to the name.

Domino's plans to increase UK stores from 950 to 1,600
Domino's plans to increase UK stores from 950 to 1,600

Simon Gwynn

Domino's has said that a strong performance in the UK has led it to increase its target for the number of UK stores by 400, from 1,200 planned new outlets to 1,600.

MEC wins £20m BMW media account
MEC wins £20m BMW media account

Gideon Spanier

MEC has landed BMW's estimated £20m media account in the UK after a hard-fought and protracted pitch.

Work less, wrestle more: The truth about being a working parent in adland
Work less, wrestle more: The truth about being a working parent in adland

Angus Macadam

To celebrate the launch of Nabs' "Little voices" campaign we asked one of the creatives behind the ad, as well as two of its stars, how they make it work as a working parent in adland.

Hyper relevancy and good ads: how to win back consumer hearts
Promoted
Hyper relevancy and good ads: how to win back consumer hearts

Eleanor Hawkins

Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed

Why AI will end the world...but for the better
Promoted
Why AI will end the world...but for the better

James Devon, MBA

The latest connectivity and automation technologies now make it plausible to deliver without a gargantuan team...

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