Wednesday, 2 November 2016

Sorrell plays down fears of ad recession | Twitter unveils brand chatbots | MDC to launch AI agency

Campaign Breakfast Briefing

Campaign Breakfast Briefing
November 02, 2016

Latest

Martin Sorrell plays down fears of UK ad recession in 2017
Martin Sorrell plays down fears of UK ad recession in 2017

Gideon Spanier

Sir Martin Sorrell has played down fears of an advertising recession in the UK and is preparing to unveil a joint venture with two larger companies on addressable TV.

Twitter launches chatbots for brands
Twitter launches chatbots for brands

Gurjit Degun

Brands can now make use of chatbots on Twitter to improve their customer service.

MDC Media Partners to launch AI-focused agency
MDC Media Partners to launch AI-focused agency

Gurjit Degun

MDC Media Partners is launching an artificial intelligence-focused agency called Born, in the US.

Sunday Times poaches Elle editor Lorraine Candy to woo luxury brands
Sunday Times poaches Elle editor Lorraine Candy to woo luxury brands

Omar Oakes

News UK has poached Lorraine Candy, the editor of Elle, as luxury content director for The Sunday Times and editor-in-chief of the paper's Style magazine.

Adam & Eve poaches Grey's 'Life Paint' creative duo
Adam & Eve poaches Grey's 'Life Paint' creative duo

Omar Oakes

Adam & Eve/DDB has poached the creative duo at Grey London that masterminded the multi-award-winning "Life Paint" work for Volvo.

Erin Johnson returns to J. Walter Thompson amid litigation
Erin Johnson returns to J. Walter Thompson amid litigation

Eleftheria Parpis

An internal email from CEO Tamara Ingram announces the longtime employee's Nov. 2 return

PHD Worldwide beefs up board after Volkswagen win
PHD Worldwide beefs up board after Volkswagen win

Gideon Spanier

PHD Worldwide has promoted Hilary Jeffrey to executive vice president, making her one of global chief executive Mike Cooper's top two lieutenants.

The 6 secrets to a long, prosperous brand-agency relationship
The 6 secrets to a long, prosperous brand-agency relationship

Kathryn Luttner

R3's Global 40 report reveals how marketers and agencies keep the romance alive.

FutureVision: Navigating the realms of reality
Promoted
FutureVision: Navigating the realms of reality

Tara Moore, managing editor, FutureVision

As virtual & physical worlds collide, marketers chart a new course.

3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages
Promoted
3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages

Thinkbox

Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with

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