Sunday Times poaches Elle editor | Sorrell plays down ad recession fears

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Campaign: Media November 02, 2016

Media news and analysis, powered by Media Week Latest Sunday Times poaches Elle editor Lorraine Candy to woo luxury brands Omar Oakes News UK has poached Lorraine Candy, the editor of Elle, as luxury content director for The Sunday Times and editor-in-chief of the paper's Style magazine. Martin Sorrell plays down fears of UK ad recession in 2017 Gideon Spanier Sir Martin Sorrell has played down fears of an advertising recession in the UK and is preparing to unveil a joint venture with two larger companies on addressable TV. Radio is '20% more cost-effective' at building brands, research claims Gideon Spanier Radio can improve the cost-effectiveness of advertising campaigns by over 20% because it helps a brand to win "share of mind" with consumers, according to new research. Twitter launches chatbots for brands Gurjit Degun Brands can now make use of chatbots on Twitter to improve their customer service. Mediavest appoints Rachel Forde to be UK chief executive Gideon Spanier Rachel Forde has been appointed UK chief executive of Mediavest, one of Publicis Groupe's four media-buying agencies. Shopping is coming to Instagram Ilyse Liffreing 20 brands are testing new e-commerce features on the platform. Ex-Weapon7 boss Adam Graham takes CEO job at Marketing Group Gideon Spanier A low-profile marketing services group that has already bought nearly 20 small agencies has hired former Weapon7 boss Adam Graham to be global chief executive. PHD Worldwide beefs up board after Volkswagen win Gideon Spanier PHD Worldwide has promoted Hilary Jeffrey to executive vice president, making her one of global chief executive Mike Cooper's top two lieutenants. MDC Media Partners to launch AI-focused agency Gurjit Degun MDC Media Partners is launching an artificial intelligence-focused agency called Born, in the US. The 6 secrets to a long, prosperous brand-agency relationship Kathryn Luttner R3's Global 40 report reveals how marketers and agencies keep the romance alive. My Media Week: Clare Hill, Content Marketing Association Clare Hill, managing director at the CMA, launches a report focused on effectiveness, spreads good pitch news and readies the International Content Marketing Awards, including the gruelling task of sampling menu options. Movers and shakers: Google, Viacom, Adam & Eve/DDB, Hofmeister Brewing Company and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Ads to give a truck about Getmemedia Truck advertising allows brands to advertise in a media free environment... Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Campaign Jobs Media Agency/Brand Senior Sales Manager £50K with OTE of 80-90K (uncapped comms) SAVVY Media Ltd, London (Central), London (Greater) Art Director – Global Consumer Media Owner £50k SAVVY Media Ltd, London (Central), London (Greater) PARTNERSHIPS SALES MANAGER - Sports//Music/Events £50000 - £60000 per annum + bonus & benefits Ultimate Asset, London PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ PPC Account Executive Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive £28,000 pro rata + Bonus The Edinburgh International Television Festival, Farringdon, London Marketing & Events Executive - Large Scale & Medical Events £22-26k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Event Operations Manager - Large Scale & Medical Events £29-32k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater)

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