Sky launches mobile network | Costa owner cuts costs | Sun's mobile traffic surges

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Campaign Breakfast Briefing November 30, 2016

Latest Sky launches mobile network Gurjit Degun Sky has entered the mobile phone market by launching a network which it says is "entirely different" in the UK. Costa owner to cut £150m in five years Gurjit Degun The owner of Costa and Premier Inn is planning to make cuts of £150m over five years. The Sun's mobile traffic grows tenfold in year since paywall was dropped Simon Gwynn The Sun almost doubled its total readership from 13 million to 24 million in the year to September, the latest National Readership Survey Padd data shows - after the News UK tabloid dropped its online paywall last November. Video game 'No Man's Sky' ads not misleading, says ASA Shona Ghosh The developer behind video game No Man's Sky has dodged a slap on the wrist from the UK's advertising watchdog. How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand Ilyse Liffreing Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing. Group M launches 'unified' data business [m]Platform Gideon Spanier Group M is to set up a new business that will bring its data, analytics and technology together with those from sister agencies, Kantar, Millward Brown and Wunderman. Parenting app Mush secures brand partnership with Unilever's Neutral 0% Simon Gwynn Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%. Carlsberg aims to upgrade brand perception with Danish-inspired packaging revamp for Export Simon Gwynn Carlsberg is introducing a design overhaul for its premium variant, Carlsberg Export, in a bid to move the brand's associations beyond its famous "Probably the best..." campaign. Promoted Brand-building in the age of targeting Stephen Graves Digital Cinema Media and Campaign brought together key players from creative agencies to discuss how precision, creativity and context can all work together for brands Promoted Butterfly London seeks strategy consultants with spark Jennifer Jackson Want to work for a fun, fast-paced and evolving brand agency in London? Butterfly London is looking for experienced strategy consultants who can inspire, challenge and stretch the agency. Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Marketing Manager £28-32,000 per annum Pathfinders, Mortlake and Barnes Common, London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer - London - £50k £40000 - £50000 per annum Mustard Jobs, City Of London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Senior Account Manager - Sales Promotion - FLORIDA, USA £35-40k plus car allowance and rent contribution The Jefferson Group, Florida US / London Business Development Director - Innovation Consultancy £100000 - £150000 per annum Adam Recruitment, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) CRM Manager Competitive DHi Group, London

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