BBC Earth and AKQA create app | Why agency culture trumps morale

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Campaign: Agencies November 15, 2016

Latest BBC Earth and AKQA create Attenborough's 'Story of Life' app Shona Ghosh BBC Earth and AKQA have produced David Attenborough's "gift to the world" on his 90th birthday - an app collating the best of his natural history broadcasts. Culture trumps morale in cultivating creative gangs Ben Mooge Get the right gang together and nurture that culture, and everything else will take care of itself, writes Havas' Ben Mooge. John Lewis' 'Buster the Boxer' becomes brand's most shared Christmas ad Omar Oakes John Lewis' latest Christmas ad, "Buster the Boxer", today became the retailer's most shared ad of all time. When strategy got stuck up the chimney Laurence Green These are bewildering times, if only because there's plenty of Christmas advertising that doesn't seem to have a strategy, writes Laurence Green. Brand marketing lessons from Donald Trump and Brexit David Austin Brands' obsession with millennials is blinkering their vision. Marketers can learn a thing or two from Donald Trump and Brexit. DMA calls for company directors to face prison over illegal nuisance calls Omar Oakes The Direct Marketing Association is calling for prison sentences to be meted out to company directors who repeatedly breach data protection laws by making illegal nuisance calls. ISBA appoints marketing veteran Phil Smith as director general Shona Ghosh ISBA has announced that Phil Smith, whose career spans top roles at Kraft and Camelot, will replace Mike Hughes as director general. Is short-termist thinking undermining brands? John Tylee Long-term brand building via mass media has been cast aside in favour of one-offs and social media stunts. Promoted Applied Thinking: Intimate Ed Beard, Kitcatt Nohr Two important forces are colliding, which will alter the way brands engage with people... The Work Heathrow "Coming home for Christmas" by Havas Chas and Dave supply the soundtrack for a Christmas tale from Heathrow Airport, starring two elderly teddy bears visiting their family. Lidl "#LidlSurprises - turkey" by TBWA London Lidl's down-to-earth Christmas campaign for 2016 continues the brand's #LidlSurprises activity. Bell's "Now that rings true" by Adam & Eve/DDB Toast of London's Steven Toast has managed to secure some commercial work for Bell's whisky. Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Trending John Lewis urged by campaigners to pull ads from tabloid newspapers Daniel Farey-Jones A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad. How advertising failed Hillary Clinton Douglas Quenqua She had a $100 million advantage and Madison Avenue's coolest kids in her corner. And yet... Promoted Applied Thinking: Pivot Andrew Hinshelwood, Lonely Planet Internal conflict can be a pivot and lead to smarter problem solving... Campaign Jobs Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Senior Account Manager - Brand, Design & Innovation Consultancy £35,000-£45,000 + bens Ann Sharman Recruitment, London (Central), London (Greater) Senior Strategist £65- 75k + bens Direct Recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £30 - £35k Spectrum 360 Recruitment, London Central, Soho Group Account Director - integrated and brand agency £60,000 - £70,000 The Jefferson Group, London (Central), London (Greater) Senior Copywriter - Creative Agency £40-50k plus benefits The Jefferson Group, Berkshire / Surrey borders (20 mins outside of Paddington) Art Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater) Director of Operations Client Services Competitive Discovery Communications, London (Central), London (Greater)

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