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Daily Mail ad sales boss Scott quits Gideon Spanier The Daily Mail's advertising chief, Mel Scott, has resigned after 16 months in the job, following a torrid period for print and digital advertising across the newspaper market. | |
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It's a ten for MediaCom at Campaign Media Awards Gideon Spanier The Campaign Media Awards on Wednesday night showcased the best in media thinking in the UK, from innovative use of traditional paid media to putting creativity into data. Gideon Spanier looks at the winners. | |
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Blue 449 captures Weight Watchers Gideon Spanier Weight Watchers has handed its estimated £10m media planning and buying account to Blue 449 - a move that means Publicis Groupe will now oversee both creative and media for the weight-loss business. | |
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Applied Thinking: Pivot Andrew Hinshelwood, Lonely Planet Internal conflict can be a pivot and lead to smarter problem solving... | |
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