Sunday, 13 November 2016

What a Trump victory means for adland | How advertising failed Hillary Clinton

Campaign Sunday Supplement

Campaign Sunday Supplement
November 13, 2016
In-depth reads from across Campaign, covering brands, agencies and media
Fear, hate, change: what a Trump victory means for adland
Fear, hate, change: what a Trump victory means for adland

Leo Rayman

Triumphs for Trump and Brexit expose the need to change our approach and upgrade our business model, says Grey London's CEO.

How advertising failed Hillary Clinton
How advertising failed Hillary Clinton

Douglas Quenqua

She had a $100 million advantage and Madison Avenue's coolest kids in her corner. And yet...

Trump's victory: the night a machine predicted humans better than the humans
Trump's victory: the night a machine predicted humans better than the humans

Lisa De Bonis

Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias.

A plea for 'less, better advertising'
A plea for 'less, better advertising'

Jonathan Trimble

18 Feet & Rising has just become the first ad agency to gain B Corp status. This is important as we continue on our journey to create positive social change while delivering great business results, Jonathan Trimble writes.

Agencies can make room for cultures that feel like family
Agencies can make room for cultures that feel like family

Claire Beale

You can't force a close-knit team and culture, but you can make room for it to happen.

Less is more in age of information overload
Less is more in age of information overload

Kate Magee

Sometimes brands should resist the urge to satisfy the modern consumer's voracious appetite for content and frankly leave them the hell alone.

Ask Bullmore: Should I work for a company famous for its ethical scandals?
Ask Bullmore: Should I work for a company famous for its ethical scandals?

Jeremy Bullmore

How can I work for a company that is frequently in the news for its ethical scandals? Agony uncle Jeremy Bullmore offers his advice.

Write now: The lost art of copywriting
Write now: The lost art of copywriting

Paul Burke

Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today.

Ties that bind: How business dynasties create brand opportunities
Ties that bind: How business dynasties create brand opportunities

Sonoo Singh

Campaign takes a look at some of our "home-grown" companies and explores the challenges and opportunities of these family-controlled businesses.

Experiences are the key to brand loyalty
Promoted
Experiences are the key to brand loyalty

Hattie Whiting, Kitcatt Nohr

Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers

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