What a Trump victory means for adland | How advertising failed Hillary Clinton

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Campaign Sunday Supplement November 13, 2016

In-depth reads from across Campaign, covering brands, agencies and media Fear, hate, change: what a Trump victory means for adland Leo Rayman Triumphs for Trump and Brexit expose the need to change our approach and upgrade our business model, says Grey London's CEO. How advertising failed Hillary Clinton Douglas Quenqua She had a $100 million advantage and Madison Avenue's coolest kids in her corner. And yet... Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. A plea for 'less, better advertising' Jonathan Trimble 18 Feet & Rising has just become the first ad agency to gain B Corp status. This is important as we continue on our journey to create positive social change while delivering great business results, Jonathan Trimble writes. Agencies can make room for cultures that feel like family Claire Beale You can't force a close-knit team and culture, but you can make room for it to happen. Less is more in age of information overload Kate Magee Sometimes brands should resist the urge to satisfy the modern consumer's voracious appetite for content and frankly leave them the hell alone. Ask Bullmore: Should I work for a company famous for its ethical scandals? Jeremy Bullmore How can I work for a company that is frequently in the news for its ethical scandals? Agony uncle Jeremy Bullmore offers his advice. Write now: The lost art of copywriting Paul Burke Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today. Ties that bind: How business dynasties create brand opportunities Sonoo Singh Campaign takes a look at some of our "home-grown" companies and explores the challenges and opportunities of these family-controlled businesses. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Digital Designers- Global Brand £35000 - £40000 per annum, Benefits: 0 Mustard Jobs, Chippenham Head of Strategy Up to £100K + benefits Silverdrum, London (Central), London (Greater) Partner Community & CRM Manager £53,000 per annum Ball & Hoolahan, London Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Digital Marketing Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of Digital Advertising Sales Competitive Reader's Digest, Central London/ Regent Street Head of Planning Competitive KHWS, London (Central), London (Greater)

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