P&G halves agencies in efficiency drive | Facebook may have finally successfully cloned Snapchat

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Campaign 18:05 November 22, 2016

The five things you need to know today Most read P&G halves agencies in efficiency drive Shona Ghosh P&G has cut the number of PR and ad agencies it works with by roughly 50%, as it looks to boost the efficiency of its marketing spend. Tech Facebook may have finally successfully cloned Snapchat Ilyse Liffreing Instagram's live video and ephemeral features give brands one more reason to skip Snapchat. Advertising Apple's Christmas ad preaches acceptance with Frankenstein's monster Shona Ghosh Apple has released an off-kilter Christmas ad which stars Frankstein's monster trying to fit in with his community during the festive season. Marketing Amazon Prime marketing drives 'millions' to The Grand Tour Shona Ghosh Millions of viewers streamed the opening episode of The Grand Tour over the weekend, after aggressive marketing by Amazon to drive subscriptions to its Prime service. Media Nabs appoints ITV's Daglish to replace Pearman as chairman Matthew Chapman Industry support group Nabs has appointed ITV deputy managing director of commercial Simon Daglish as its incoming chairman. Also in the news Labour hires Krow and prepares for early election The Labour Party has appointed Krow Communications as its ad agency amid speculation of an early general election. NBCUniversal invests another $200m in BuzzFeed NBCUniversal has invested another $200m (£160m) in BuzzFeed and announced an extension in the two companies' ad sales relationship. Trump adds to Brexit uncertainty but he might turn out OK, says WPP boss Sir Martin Sorrell claims Donald Trump's election had added to a growing air of uncertainty for businesses that was first caused by Brexit. Promoted Digital Dilemmas: Problem shared, problem solved Matt Swan, Affiliate Window Campaign asks the experts to answer your key questions. This week: affiliate marketing Promoted 'The bad guys will never stop evolving their methods' Timur Yarnall Timur Yarnall, comScore comScore's Timur Yarnall offers an inside look at how technological developments, and greater industry cooperation, are fighting the threat of fraud and Sophisticated Invalid Traffic. Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Performance Director £60k Dot-Gap, London (Central) Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Marketing Services Manager - Online Fashion Brand £35000 - £40000 per annum Adam Recruitment, Greater Manchester Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Director of Insight £65000.00 - £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater)

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