Danone calls creative pitch for yoghurts | Big brand ideas trump tech every time | Brands take note: trends aren't trendy any more

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Campaign: Brands November 29, 2016

Brand news and analysis, powered by Marketing Latest Danone calls creative pitch for yoghurts Simon Gwynn Four agencies are fighting it out for the global advertising account for Danone's yoghurt brands. Big brand ideas trump tech every time Gav Thompson C&C Group's chief marketer explains why he's not one for following fads, plus other lessons from his career ladder. Brands take note: trends aren't trendy any more Charles Vallance The spirit of social conservatism that has brought back knitting, book clubs and baking now threatens to disrupt inattentive brands. Nando's moves into content publishing with Adjust Your Set appointment Shona Ghosh Nando's has appointed content marketing agency Adjust Your Set, as it looks to become a brand publisher. Is it ever right for brands to play politics? John Tylee Donald Trump's presidency is ushering in a new and potentially deeply divisive form of government in the US and some brand owners may be ruing the day they strayed into the political arena. Mondelez appoints new global media and e-commerce leaders Simon Gwynn FMCG giant Mondelez has made two senior appointments in a move that sees responsibility for e-commerce separated from media. Co-op's brand relaunch is shooting too high Helen Edwards The Co-op might be trying to tick one brand relaunch box too many. What global marketing looks like at Rakuten David Blecken Rakuten's sponsorship of FC Barcelona is an indication of its level of global ambition. Here's a look at how the marketer who helped negotiate the deal is working to fulfil that. Openreach should split from BT, orders Ofcom Omar Oakes BT should legally separate from Openreach, its broadband division, telecoms regulator Ofcom has ruled. Promoted Hyper relevancy and good ads: how to win back consumer hearts Eleanor Hawkins Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed Promoted Brand-building in the age of targeting Stephen Graves Digital Cinema Media and Campaign brought together key players from creative agencies to discuss how precision, creativity and context can all work together for brands Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Product Manager £50k-60k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) CRM Manager Competitive DHi Group, London Brand Marketing and Planning Manager - Kids £51,000 + benefits Clarks, Street, Somerset Account Executive £25000 per annum The Great & The Good, London

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