John Lewis reveals 2016 Christmas ad and is urged by campaigners to pull ads from tabloid newspapers

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Campaign: Brands November 12, 2016

Brand news and analysis, powered by Marketing Most read John Lewis reveals 2016 Christmas ad Kate Magee The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star. John Lewis urged by campaigners to pull ads from tabloid newspapers Daniel Farey-Jones A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad. John Lewis Christmas ads then and now: from boys to bears, hares and penguins Ben Bold The John Lewis TV moment reigns supreme in signalling the festive season. Campaign revisits the work of Christmases past to look at how the retailer's ads have developed. John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter Shona Ghosh John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time. Asda deploys multiple ads to show off breadth of Christmas range Daniel Farey-Jones Under pressure from falling sales, Asda has assembled a raft of humorous Christmas ads to highlight many of the different products it offers with a focus on price and quality. The $250m fall of Uber rival Karhoo is 'unforgivable', says insider Shona Ghosh The unexpected shutdown of Uber rival Karhoo has taken its employees and its agencies by surprise. YouTube celebrates creators in new campaign Gurjit Degun YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign. Toblerone changes its iconic shape to cut costs Alex Player Twitter users and Toblerone lovers are up in arms after discovering that the chocolate brand has changed its iconic shape, and not for the better. Morrisons festive ad shows family traditions Gurjit Degun Morrisons' Christmas ad is focusing on the role that food plays in the festive period and the different traditions that families have. Aldi makes a carrot the star of its Christmas spot Daniel Farey-Jones Aldi has launched a whimsical Christmas ad featuring an adventurous carrot, which will also be on sale as a soft toy with proceeds going to Barnardo's. Promoted Applied Thinking: Excess! Philip Jackson, Mondelez International Contrary to popular belief, more is apparently more... Promoted Own festive screens at biggest city hotspots Getmemedia Six large digital screens, positioned at high footfall areas in the central shopping, entertainment, eating and business districts of Birmingham, will catch the attention of millions this Christmas... Campaign Jobs CRM Manager - Digitally Led Publisher Up to £40,000 + 20% bonus Silverdrum, London (Central), London (Greater) Head of Creative £50000 - £60000 per annum Daniel Marks London, London GROUP ACCOUNT DIRECTOR / BUSINESS DIRECTOR - SHOPPER AGENCY dependent on experience Judi Patton, London (Central), London (Greater) Campaign Manager £32K Direct Recruitment, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital £22K-£65K - depending on role/experience Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Digital Marketing Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of Planning Competitive KHWS, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater)

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