Tuesday, 1 November 2016

Burberry places heritage at heart of Christmas campaign | Ding: the smart doorbell success story from John Lewis' accelerator scheme

Campaign 18:05

Campaign 18:05
November 01, 2016
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Burberry places heritage at heart of Christmas campaign
Burberry places heritage at heart of Christmas campaign

Nicola Kemp

Burberry is placing its heritage at the heart of its Christmas marketing campaign, with a star-studded cinematic trailer which celebrates the life of the brand's founder Thomas Burberry.

Tech
Ding: the smart doorbell success story from John Lewis' accelerator scheme
Ding: the smart doorbell success story from John Lewis' accelerator scheme

Lawrence Bury

The doorbell you can answer from anywhere in the world began life in John Lewis' accelerator scheme for start-ups, JLAB. Campaign caught up with co-founders Avril O'Neil and John Nussey at Ding Lab's office in Somerset House's Makerversity.

Advertising
EuroMillions ad shows the relatable reality of multimillionaires
EuroMillions ad shows the relatable reality of multimillionaires

EuroMillions salutes the people who have remained true to themselves despite unimaginable wealth.

Marketing
Case study: Why Alan Partridge was social media gold for Hostelword and Lucky Generals
Case study: Why Alan Partridge was social media gold for Hostelword and Lucky Generals

To showcase innovation and good practice, Campaign is publishing the best case studies from the Marketing New Thinking Awards, held in association with Sky Media. This week it's the turn of Hostelworld and Lucky Generals with "Youth Hostelling with Chris Eubank, which won the Marketing in the Moment category.

Media
Mediavest appoints Rachel Forde to be UK chief executive
Mediavest appoints Rachel Forde to be UK chief executive

Gideon Spanier

Rachel Forde has been appointed UK chief executive of Mediavest, one of Publicis Groupe's four media-buying agencies.

 

Also in the news
Adam & Eve poaches Grey's 'Life Paint' creative duo

Adam & Eve/DDB has poached the creative duo at Grey London that masterminded the multi-award-winning "Life Paint" work for Volvo.

Vodafone celebrates its 'bigger and better' network for new Christmas campaign

Vodafone's new Christmas campaign extols the coverage it provides to customers to help them connect with their friends and families, wherever they find themselves during the festive season.

Viacom picks Robert Bakish as CEO

Viacom, the owner of Channel 5 and MTV, has named Robert Bakish as acting president and chief executive to succeed the departing interim boss Tom Dooley.

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