How social media predicted Trump's victory

View in web browser | Add to safe senders list

Campaign 18:05 November 09, 2016

The five things you need to know today Most read Third #BounceBounce video strengthens John Lewis Christmas speculation Daniel Farey-Jones A third video has appeared on the Twitter account that many people believe is releasing teasers for the John Lewis Christmas ad. Tech Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. Advertising Creature closes early to 'do good' after Trump win Gurjit Degun Creature of London is closing at 4.30pm today after the result of the US election in which Donald Trump was announced the new president. Marketing Trump shock puts politically engaged marketers in introspective mood Daniel Farey-Jones Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US. Media Social media predicted Trump's victory Andre van Loon Social media came of age in correctly predicting the outcome of the US election, writes Andre van Loon, research and insight director at We Are Social. Also in the news Boots spares a thought for women who work at Christmas Boots' Christmas campaign sees the retailer put on a treat for real women who work on Christmas Day in an attempt to show how beauty products make thoughtful gifts. Debenhams Christmas ad stars Jennifer Saunders and Ewan McGregor as gifts Debenhams has launched its Christmas campaign with a high-profile cast providing voiceovers for a series of anthropomorphised gifts. Why Admiral's Facebook slip shows that brands still don't 'get' data privacy Even consumer-facing companies are neglecting the issue of data privacy, says Jane Frost, the chief executive of MRS and former BBC marketing director. Promoted FutureVision: Experience, redefined Staff Prior to 2013, virtual reality was a niche platform--expensive, crude, and confined to a small cohort of tinkerers. However, the smartphone revolution brought with it an unintended side effect: economies of scale that miniaturised and cheapened components vital to virtual reality hardware. Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Campaign Jobs Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Digital Designers- Global Brand £35000 - £40000 per annum, Benefits: 0 Mustard Jobs, Chippenham Head of Strategy Up to £100K + benefits Silverdrum, London (Central), London (Greater) Partner Community & CRM Manager £53,000 per annum Ball & Hoolahan, London Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of Digital Advertising Sales Competitive Reader's Digest, Central London/ Regent Street Head of Planning Competitive KHWS, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000