Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots | Publicis creates SapientRazorfish

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Campaign: Agencies November 18, 2016

Latest Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots Omar Oakes Sainsbury's will turn the cast of Channel 4's Gogglebox into stop-motion animation characters as the supermarket launches its Christmas food campaign tonight. Publicis merges SapientNitro and Razorfish to create SapientRazorfish Matthew Chapman Publicis Groupe is merging SapientNitro and Razorfish to form SapientRazorfish as it seeks to better fuse the technological capability of the two businesses. Clare Donald's secret work weapon is a detour in the face of panic Clare Donald Ogilvy & Mather's chief production officer explains why a short detour is her secret work weapon. Ad Pulse: will it be a Christmas to remember for M&S? Unruly Why did consumers share it, which audiences did it appeal most to and will it drive Christmas sales? Unruly looks at this year's M&S Christmas ad featuring Mrs Claus. Tesco's Michelle McEttrick says pressure around Christmas ads like a 'wind tunnel' Shona Ghosh Tesco will break several short ads through the festive period, intended to mirror what customers are experiencing in the run-up to Christmas Day. 'I told colleagues to expect a social media shitstorm', says NatWest CMO Daniel Farey-Jones David Wheldon, the CMO at RBS Group, has revealed that his attempt to get NatWest's advertising "noticed again" meant telling everyone at the bank to get ready to be castigated on social media. AdGreen is making commercial production more sustainable Kate Magee Jo Coombes is a freelance producer who set up AdGreen, an initiative backed by the Advertising Producers Association to make commercial shoots more eco-friendly. Ask Bullmore: Should we stop labelling only certain people creative? Jeremy Bullmore How to replace a marketing "superstar", and should we stop labelling only certain people creative? Agony uncle Jeremy Bullmore has some advice. Wins this week: Samsung, Zoopla, Bulldog Skincare Staff Adam & Eve/DDB is setting up a New York office after winning part of Samsung's North American business. Campaign Viral Chart: John Lewis Christmas ad is most shared Unruly John Lewis' festive campaign starring Buster the Boxer was the most viral ad of the week, with nearly two million shares. Christmas ads from Marks & Spencer and Waitrose also made the top five. Promoted Applied Thinking: Genesis Gaby Bell, M&C Saatchi London Today, with so much complexity, too many choices, forever evolving technology and a new advertising format appearing almost every day, people yearn for simplicity... The Work Alzheimer's Research UK "Santa forgot" by Aardman Stephen Fry narrates the Alzheimer's Research UK Christmas campaign, which imagines a world without Santa Claus. Royal Mail MarketReach "Mailmen" by Lida Maurice Saatchi joins Royal Mail MarketReach's campaign to promote the effectiveness of mail. Pick of the week: John Lewis "Buster the Boxer" by A&E/DDB Nicola Kemp The John Lewis ad has given Nicola Kemp much-needed light relief. Turkey of the week: Debenhams "Found it 2016" by JWT London Simon Gwynn Simon Gwynn thinks Debenhams' talking Christmas gifts need a personality transplant. Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Also in the news Harnessing digital disruption in a shrinking world Nigel Vaz The definition of digital in marketing has been cast too narrowly, writes the EMEA CEO of SapientNitro and Razorfish. ZPG picks 101 and Brothers & Sisters for Zoopla and uSwitch creative accounts Omar Oakes Zoopla Property Group, the digital property company, has appointed 101 to work on the Zoopla brand's ad account and Brothers & Sisters for the uSwitch creative business after a competitive pitch. Industry will rightly be rattled by Trump win Kate Magee Adland might fear Brexit or a Trump presidency, but it should also be concerned about the failure to correctly gauge the mood of the public. Glittering prizes shed no light on darker media practices Mark Finney Trust issues are not going to disappear, no matter how senior agency heavyweights try to distract people, says ISBA's director of media and advertising. Korea influence scandal: Authorities raid unit of Cheil Matthew Miller Authorities seized hard disks and documents from a sport-related unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president. Promoted 'You need diversity of thought and diversity of experience' Phil Hall Eleanor Kahn Mediacom's Phil Hall tells John De Napoli why collaboration is crucial, why it's hard to switch off, and why "t-shaped" people are the industry's rising stars... Campaign Jobs Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Senior Account Manager - Brand, Design & Innovation Consultancy £35,000-£45,000 + bens Ann Sharman Recruitment, London (Central), London (Greater) Senior Strategist £45k-£50k + bens Direct Recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £30 - £35k Spectrum 360 Recruitment, London Central, Soho Group Account Director - integrated and brand agency £60,000 - £70,000 The Jefferson Group, London (Central), London (Greater) Senior Copywriter - Creative Agency £40-50k plus benefits The Jefferson Group, Berkshire / Surrey borders (20 mins outside of Paddington) Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater) Director of Operations Client Services Competitive Discovery Communications, London (Central), London (Greater)

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