Samsung buys connected car firm | What Lego spent on Daily Mail ads | ISBA names new director general

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Campaign Breakfast Briefing November 15, 2016

Latest Samsung buys connected car firm Harman for $8bn Shona Ghosh Samsung will pursue the connected car market with the $8bn (£6.4bn) acquisition of software firm Harman, giving it a competitive boost against Apple and Google. Lego spent less than £2,500 on ads with Daily Mail in last two years Gideon Spanier Lego's decision to halt promotional activity with the Daily Mail should not hit the paper's ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015. ISBA appoints marketing veteran Phil Smith as director general Shona Ghosh ISBA has announced that Phil Smith, whose career spans top roles at Kraft and Camelot, will replace Mike Hughes as director general. Tesco turnaround on track as Aldi and Lidl growth slows Simon Gwynn Aldi and Lidl saw their lowest combined sales growth for five years in the 12 weeks ending 5 November, according to the latest Nielsen data. Fake election news on Google prompts a quick response Ilyse Liffreing Facebook isn't the only platform defending itself against an onslaught of misleading articles from bogus sites. Nationwide marketing chief Bennison: poets campaign is applying social video thinking to TV Simon Gwynn The UK's largest building society, Nationwide, is planning to create dozens of instalments in its "Voice of the people" campaign, according to chief marketing officer Sara Bennison. Promoted Applied Thinking: Excess! Philip Jackson, Mondelez International Contrary to popular belief, more is apparently more... Promoted Applied Thinking: Excess! Philip Jackson, Mondelez International Contrary to popular belief, more is apparently more... Campaign Jobs Brand Manager £35,000 per annum Ball & Hoolahan, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior CX Consultant Competitive The Bio Agency, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Performance Director £60k Dot-Gap, London (Central) Digital Account Director £40000 - £45000 per annum The Little Black Book Agency, Greater Manchester, Manchester Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Advertising Strategist Planner Competitive Rankin Photography Ltd, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater) Senior Account Manager - Agency Sales - Stuff & What Hi-Fi? Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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