Unilever Foundry chief Jeremy Basset to leave | Behind Vodafone's festive ad: Who needs tears at Christmas? | Currys PC World develops acclaimed festive campaign

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Campaign: Brands November 03, 2016

Brand news and analysis, powered by Marketing Latest Unilever Foundry chief Jeremy Basset to leave Simon Gwynn Jeremy Basset, head of Unilever's start-up collaboration program Foundry, is leaving the FMCG business next month for a new career opportunity. Behind Vodafone's festive ad: Who needs tears at Christmas? Sonoo Singh Sonoo Singh got an exclusive look at the making of Vodafone's festive ad. And there's not a wet eye in sight. Currys PC World develops acclaimed festive campaign Simon Gwynn Currys PC World is celebrating the ham-fisted hint-dropping that drives much of the Christmas gift-buying process in its new festive campaign, "Get it right", which breaks tonight (Thursday). British Airways in marketing reshuffle Simon Gwynn British Airways is shaking up its marketing team, with Sara Dunham, head of marketing, loyalty, retail and direct channels, departing at the end of December after more than 15 years at the company. Uber and Airbnb suffer growing pains as 'gig economy' matures Simon Gwynn Businesses in the "sharing economy" are entering an era in which they will face greater scrutiny and higher expectations, industry figures have warned, after Uber and Airbnb both suffered regulatory setbacks. Is advertising a young person's game? Campaign launches ageism survey Nicola Kemp Is the advertising industry guilty of seeing age as an issue, not an asset? Take part in Campaign's Ageism in Advertising survey and have your say. Disrupting the disruptors: Brand lessons from the US presidential campaign Rob Shepardson Rob Shepardson argues that establishment brands can learn many lessons from Hillary Clinton's strategy against the disruptor candidate Donald Trump. Key marketing lessons from the IPA Effectiveness Awards Bridget Angear Seven key themes have emerged from a record submissions year for the 2016 IPA Effectiveness Awards, from people power to tailored targeting. John Lewis work captures IPA Effectiveness Grand Prix Shona Ghosh Christmas came early for Adam & Eve/DDB and Manning Gottlieb OMD after they landed the top gong at the 2016 IPA Effectiveness Awards for their work on John Lewis' festive campaigns. Brands must get back to the basics Claire Beale Brands need to invest in paid media and creativity if they want to grow - pretty obvious, huh? Well, perhaps not any more. Will other brands take up Maltesers' baton? Maisie McCabe The Corner's drive to give work placements to people with learning disabilities is a commendable effort but there is much more the industry can do. F&F seeks closer ties with parent Tesco Omar Oakes Tesco clothing label F&F is to shift its marketing activity closer to its supermarket parent after years of keeping the two brands separate. Former Mars Global CMO Bruce McColl joins Ehrenberg-Bass Institute Douglas Quenqua The longtime student of evidence-based marketing now becomes the teacher. MAA ex-chairman Mike Spicer dies Omar Oakes Mike Spicer, the former chairman of the Marketing Agencies Association, has died following a battle with motor neurone disease. Watch: Should Fifa be allowed to stop players wearing poppies? Georgina Brazier Fifa has banned England and Scotland from wearing the poppy during the World Cup qualifier later this month on the grounds that they would be making a political statement. Promoted FutureVision: Navigating the realms of reality Tara Moore, managing editor, FutureVision As virtual & physical worlds collide, marketers chart a new course. Promoted 3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages Thinkbox Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with Campaign Jobs Proposition Insight Manager £50,000 - £55,000 + 25% bonus PSD Group, London (Central), London (Greater) Marketing Manager- Media Up to £42,000 plus benefits Daniel Marks London, London (Central), London (Greater) PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ PPC Account Executive Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing, Communications and PR Manager Up to £45k plus benefits PSD Group, Oxfordshire Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire CRM Campaign Executive Competitive Dixons Carphone, Acton, Sudbury Email Designer £Competitive + Bonus & Benefits Dixons Carphone, Acton Central, London (Greater) Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Digital Executive £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)

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