Lego spent less than £2,500 on ads with Daily Mail in last two years | Nationwide marketing chief Bennison: poets campaign is applying social video thinking to TV

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Campaign: Media November 15, 2016

Media news and analysis, powered by Media Week Latest Lego spent less than £2,500 on ads with Daily Mail in last two years Gideon Spanier Lego's decision to halt promotional activity with the Daily Mail should not hit the paper's ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015. Nationwide marketing chief Bennison: poets campaign is applying social video thinking to TV Simon Gwynn The UK's largest building society, Nationwide, is planning to create dozens of instalments in its "Voice of the people" campaign, according to chief marketing officer Sara Bennison. John Lewis' 'Buster the Boxer' becomes brand's most shared Christmas ad Omar Oakes John Lewis' latest Christmas ad, "Buster the Boxer", today became the retailer's most shared ad of all time. Fake election news on Google prompts a quick response Ilyse Liffreing Facebook isn't the only platform defending itself against an onslaught of misleading articles from bogus sites. JCDecaux installs 500th digital screen in delayed London roll-out Omar Oakes JCDecaux will reach the halfway point today in the rollout of 1,000 digital screens in London, a project that has been dogged by delays. Managing a media career as a single parent Clare Passfield Clare Passfield, Talon's head of international, on responding to workplace challenges, balancing a heavy workload and being a single mum. Promoted 'You need diversity of thought and diversity of experience' Phil Hall Eleanor Kahn Mediacom's Phil Hall tells John De Napoli why collaboration is crucial, why it's hard to switch off, and why "t-shaped" people are the industry's rising stars... Promoted Applied Thinking: Apocalypse? James Devon, MBA The latest connectivity and automation technologies now make it plausible to deliver without a gargantuan team... Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Biddable Manager £28k Dot-Gap, London (Central) Senior Account Manager - Agency Sales - Stuff & What Hi-Fi? Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Video Producer Depending on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive £28,000 pro rata + Bonus The Edinburgh International Television Festival, Farringdon, London Senior Sales Executive / Account Manager - Supply Management Dependent on experience Haymarket Media Group, Twickenham, London (Greater) New Business Executive - Marcomms Recruitment Dependent on experience Haymarket Media Group, Twickenham, London (Greater) PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ

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