McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign | Facebook to expand size of UK operation by 50% next year

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Campaign 18:05 November 21, 2016

The five things you need to know today Most read McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign Omar Oakes McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year. Tech Facebook to expand size of UK operation by 50% next year Matthew Chapman Facebook will expand its workforce by 50% next year when it opens its new London headquarters in Fitzrovia. Advertising Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots Omar Oakes Sainsbury's will turn the cast of Channel 4's Gogglebox into stop-motion animation characters as the supermarket launches its Christmas food campaign tonight. Marketing Lidl offers to drop Christmas prices in return for tweets Matthew Chapman Lidl will drop the price on products including lobster based on the number of customers who tweet about the product. Media So what is behind the talent exodus at Hearst? Gideon Spanier Advertisers are watching the magazine group closely after a string of high-profile departures. Also in the news Met Police creates film featuring body-worn cameras to publicise roll-out The Metropolitan Police has launched a campaign reassuring the public about the roll-out of its body-worn cameras, which is believed to be the largest-scale introduction of cameras in the world. Davud Karbassioun: my top five BBH ads Davud Karbassioun is leaving Bartle Bogle Hegarty London as chief production officer after 14 years with the agency. Campaign highlights his favourite ads. Can Apple News drive more traffic than Google or Facebook? The app has given news brands a dramatic and much-needed online boost, Gideon Spanier writes. Promoted Short form digital video is big news for millennials Eleanor Kahn Short form digital video has now become the primary source of news for younger audiences. More than half (52 percent) of 18-24 year olds now prefer it to reading news, according to a new study by AOL. Promoted Spinning shared data into gold Sky Media Data is a powerful tool - and the richer the data, the greater the insights. By joining forces to combine data sets, Sky and Argos have showcased the true potential of advertiser data to profile their customers - and generated £7m in incremental revenue Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Performance Director £60k Dot-Gap, London (Central) Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Marketing Services Manager - Online Fashion Brand £35000 - £40000 per annum Adam Recruitment, Greater Manchester Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Director of Insight £65000.00 - £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Director £61000 - £75000 per annum + Pension, Healthcare and Bonus Stonor, London, West London

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