Case study: Why Alan Partridge was social media gold for Hostelword and Lucky Generals | Marketers use too much jargon, says BBC marketing director Philip Almond | Burberry places heritage at heart of Christmas campaign

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Campaign: Brands November 01, 2016

Brand news and analysis, powered by Marketing Latest Case study: Why Alan Partridge was social media gold for Hostelword and Lucky Generals To showcase innovation and good practice, Campaign is publishing the best case studies from the Marketing New Thinking Awards, held in association with Sky Media. This week it's the turn of Hostelworld and Lucky Generals with "Youth Hostelling with Chris Eubank, which won the Marketing in the Moment category. Marketers use too much jargon, says BBC marketing director Philip Almond Philip Almond Say what you want to say in words your mum could understand. Burberry places heritage at heart of Christmas campaign Nicola Kemp Burberry is placing its heritage at the heart of its Christmas marketing campaign, with a star-studded cinematic trailer which celebrates the life of the brand's founder Thomas Burberry. Vodafone celebrates its 'bigger and better' network for new Christmas campaign Sonoo Singh Vodafone's new Christmas campaign extols the coverage it provides to customers to help them connect with their friends and families, wherever they find themselves during the festive season. How to drive marketing effectiveness in the digital age: Thinkbox event as it happened Staff Join Thinkbox as marketing leaders from O2, easyJet, Adam & Eve/DDB and TBWA discuss how to drive effectiveness in the digital age. Lyle's Golden Syrup returns to TV after 25 years Omar Oakes Lyle's Golden Syrup returns to TV advertising for the first time in 25 years tonight with a spot that makes light of the product being extraordinarily sticky. The disruptors are eating your lunch Helen Edwards Casual dining encapsulates the disruption many industries are facing. EuroMillions ad shows the relatable reality of multimillionaires EuroMillions salutes the people who have remained true to themselves despite unimaginable wealth. Breaking the laws of Facebook physics Matthew Kershaw Iris' managing director of content asks whether it's too soon to conform to a new social video orthodoxy of what works and what doesn't. Tesco faces £100m damages claim over profits scandal Omar Oakes Tesco is facing a damages claim for more than £100m over alleged accounting irregularities. Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Promoted 'Three big sales houses control 95% of the money, and it shouldn't be that way' John De Napoli Eleanor Kahn Mean Broadcast's John Da Napoli tells Martin Heaton Cooper why his Italian mafia side stops him working in agencies and why the industry needs to change... Campaign Jobs Proposition Insight Manager £50,000 - £55,000 + 25% bonus PSD Group, London (Central), London (Greater) Marketing Manager- Media Up to £42,000 plus benefits Daniel Marks London, London (Central), London (Greater) PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ PPC Account Executive Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing, Communications and PR Manager Up to £45k plus benefits PSD Group, Oxfordshire Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Digital Executive £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Senior Marketing Executive Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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