Wednesday 30 November 2016

Sky launches mobile network | The Sun's mobile traffic grows tenfold in year since paywall was dropped | Group M launches 'unified' data business [m]Platform

Campaign: Media

Campaign: Media
November 30, 2016
Media news and analysis, powered by Media Week

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Sky launches mobile network
Sky launches mobile network

Gurjit Degun

Sky has entered the mobile phone market by launching a network which it says is "entirely different" in the UK.

The Sun's mobile traffic grows tenfold in year since paywall was dropped
The Sun's mobile traffic grows tenfold in year since paywall was dropped

Simon Gwynn

The Sun almost doubled its total readership from 13 million to 24 million in the year to September, the latest National Readership Survey Padd data shows - after the News UK tabloid dropped its online paywall last November.

Group M launches 'unified' data business [m]Platform
Group M launches 'unified' data business [m]Platform

Gideon Spanier

Group M is to set up a new business that will bring its data, analytics and technology together with those from sister agencies, Kantar, Millward Brown and Wunderman.

Parenting app Mush secures brand partnership with Unilever's Neutral 0%
Parenting app Mush secures brand partnership with Unilever's Neutral 0%

Simon Gwynn

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.

Video game 'No Man's Sky' ads not misleading, says ASA
Video game 'No Man's Sky' ads not misleading, says ASA

Shona Ghosh

The developer behind video game No Man's Sky has dodged a slap on the wrist from the UK's advertising watchdog.

Movers and shakers: PHD, JWT, Mondelez, Havas and more
Movers and shakers: PHD, JWT, Mondelez, Havas and more

Staff

Campaign's weekly round-up of the hires, departures and promotions across the industry

Newsworks confirms Clifford as chief executive
Newsworks confirms Clifford as chief executive

Gideon Spanier

Newsworks has confirmed Vanessa Clifford as chief executive of the newspaper trade body for the advertising industry at a critical time for the news business.

'The bad guys will never stop evolving their methods' Timur Yarnall
Promoted
'The bad guys will never stop evolving their methods' Timur Yarnall

Timur Yarnall, comScore

comScore's Timur Yarnall offers an inside look at how technological developments, and greater industry cooperation, are fighting the threat of fraud and Sophisticated Invalid Traffic.

October's Aerial Awards winner: EuroMillions 'Rooms'
Promoted
October's Aerial Awards winner: EuroMillions 'Rooms'

Radiocentre

Repetition rules in October's winner...

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