Facebook UK expansion | McDonald's Christmas ad | Paddy Power | Lidl | Tesco

View in web browser | Add to safe senders list

Campaign Breakfast Briefing November 21, 2016

Latest Facebook to expand size of UK operation by 50% next year Matthew Chapman Facebook will expand its workforce by 50% next year when it opens its new London headquarters in Fitzrovia. McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign Omar Oakes McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year. Paddy Power introduces 'You Beauty!' strapline as it champions unsung heroes Matthew Chapman and Shona Ghosh Paddy Power is introducing a new 'You Beauty!' strapline in a brand campaign that celebrates sport's unsung heroes. Lidl offers to drop Christmas prices in return for tweets Matthew Chapman Lidl will drop the price on products including lobster based on the number of customers who tweet about the product. Tesco chief executive Dave Lewis: Big ads 'not appropriate' when trust is low Shona Ghosh Tesco may be on the road to recovery, but it has taken the "deliberate" step of keeping its advertising humble while it patches up its brand. Three boss says hack was not attempt to 'steal customer information' Matthew Chapman Three chief executive Dave Dyson believes the primary purpose of a hack on its network was an attempt to fraudulently acquire new handsets rather than a specific attempt to steal customer information. Fake news sites spark Pepsi boycott, with other brands in crosshairs Ilyse Liffreing CEO is misquoted saying Trump supporters should "take their business elsewhere." Promoted Spinning shared data into gold Sky Media Data is a powerful tool - and the richer the data, the greater the insights. By joining forces to combine data sets, Sky and Argos have showcased the true potential of advertiser data to profile their customers - and generated £7m in incremental revenue Promoted Nestlé Japan: "Branded Shorts is solving a marketing problem with movies on the internet" Nestlé Japan scoops special recognition award for branded shorts released on the internet - and predicts that the medium will become an increasingly important tool for marketers Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Brand Manager £35,000 per annum Ball & Hoolahan, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Digital Account Director £40000 - £45000 per annum The Little Black Book Agency, Greater Manchester, Manchester Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000