John Lewis reveals Christmas ad | What Trump's victory means for adland

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Campaign: Agencies November 10, 2016

Latest John Lewis reveals 2016 Christmas ad Kate Magee The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star. John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter Shona Ghosh John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time. Fear, hate, change: what a Trump victory means for adland Leo Rayman Triumphs for Trump and Brexit expose the need to change our approach and upgrade our business model, says Grey London's CEO. How advertising failed Hillary Clinton Douglas Quenqua She had a $100 million advantage and Madison Avenue's coolest kids in her corner. And yet... Sainsbury's seeks agency for Tu brand Omar Oakes Sainsbury's has kicked off a review of its Tu clothing brand and homeware range, which are to be separated from the main creative account that was won by Wieden & Kennedy London earlier this year. Volkswagen goes sci-fi for new instalment of genre-riffing cinema ads Simon Gwynn Volkswagen's hands-free boot opening technology leads to farcical consequences in the second of a trio of cinematic short films promoting the brand's support of independent cinemas in the UK. Superdrug launches advertising review Kate Magee Superdrug is on the hunt for a creative agency to develop its TV advertising. Agencies can make room for cultures that feel like family Claire Beale You can't force a close-knit team and culture, but you can make room for it to happen. Holding company chiefs see uncertainty and disruption in Trump victory Daniel Farey-Jones Holding company bosses say the US electorate's choice of Donald Trump as president will lead to uncertainty and reassessment, but are divided on whether it will impact their businesses. WPP to win £150m Fox media Gideon Spanier WPP is poised to win 21st Century Fox's estimated £150m media account across Europe. Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. A plea for 'less, better advertising' Jonathan Trimble 18 Feet & Rising has just become the first ad agency to gain B Corp status. This is important as we continue on our journey to create positive social change while delivering great business results, Jonathan Trimble writes. Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest The Work John Lewis "Buster the boxer" by Adam & Eve/DDB The John Lewis Christmas 2016 campaign is out, which this time around retains its sense of humour and does away with the bleakness that featured so heavily in last year's work. Aldi Germany "The hunger of the gods" by Oliver Voss Werbeagentur Renowned director Andreas Nilsson, best known for Volvo Trucks' "Split", is behind a quirky new ad for German discount retailer Aldi. Volkswagen "Alien" by Adam & Eve/DDB Volkswagen is showing its support for the UK's independent cinemas by riffing on classic Hollywood movie genres. Also in the news Less is more in age of information overload Kate Magee Sometimes brands should resist the urge to satisfy the modern consumer's voracious appetite for content and frankly leave them the hell alone. A view from Dave Trott: Advertising de l'escalier Dave Trott You know when you've had an argument over dinner? Oliver enters programmatic space with new media arm Omar Oakes Oliver, the in-house agency specialist, has launched a media arm as it aims to take on agencies in the programmatic space. MRM Meteorite promotes Foot and Whitson to CEOs Omar Oakes MRM Meteorite has promoted managing director Olly Foot and chief strategy officer Chris Whitson to joint chief executives as the agency proclaims a "new chapter" in its history. Peugeot owner calls UK review of CRM business Omar Oakes PSA Group, owner of Peugeot, is reviewing its UK CRM business across its brands as it looks to launch more than two dozen models over the next five years. Seat hires C14torce and Droga5 ahead of 'biggest' product offensive Staff Seat, the Volkswagen Group marque, has appointed C14torce and Droga5 London as part of a group-level decision to invest in the brand and increase sales. Promoted FutureVision: Erasing the fourth wall Staff Tara Moore, Managing Editor of FutureVision, speaks with Maureen Fan, Baobab's CEO and Co-founder, about the emotive power of VR, its impact on branded storytelling, and what a VR ecosystem of the future might look like. Campaign Jobs Group Strategy Director - UK Media Agency - 12 Month Contract £90000 - £100000 per annum + Great Agency Benefits Ultimate Asset, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior CX Consultant Competitive The Bio Agency, London (Central), London (Greater) Planning Director c£100k plus + bens Direct Recruitment, London (Central), London (Greater) Senior Planner - integrated B2B marketing agency £65-80k plus benefits The Jefferson Group, SW London area Senior Planner £50 – 65k + bens Direct Recruitment, London (Central), London (Greater) Director of Operations Client Services Competitive Discovery Communications, London (Central), London (Greater) Creative Artworker £200 daily rate Marine Stewardship Council (MSC), London (Central), London (Greater) Business Development Director (creative Agencies & direct-to-client) – Commercials Competitive ITN, London Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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