P&G cuts agencies | JWT London names CEO | McDonald's Christmas ad

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Campaign: Agencies November 26, 2016

Most read P&G halves agencies in efficiency drive Shona Ghosh P&G has cut the number of PR and ad agencies it works with by roughly 50%, as it looks to boost the efficiency of its marketing spend. James Whitehead takes CEO role at JWT London Omar Oakes J Walter Thompson London is disbanding its executive partners structure and promoting James Whitehead to chief executive. McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign Omar Oakes McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year. Met Police creates film featuring body-worn cameras to publicise roll-out Matthew Chapman The Metropolitan Police has launched a campaign reassuring the public about the roll-out of its body-worn cameras, which is believed to be the largest-scale introduction of cameras in the world. Heinz Baked Beans ad banned for health and safety risk Omar Oakes A TV ad for Heinz Baked Beans has been banned for being likely to encourage children to use open tin cans as drums. CHI beats two to win McVitie's and Godiva accounts Omar Oakes CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. Grey raids AMV BBDO and Sunshine to bolster strategy team Omar Oakes Grey London has hired Abbott Mead Vickers BBDO's head of strategy innovation, Lilian Sor, as its head of strategy. Infiniti calls digital, CRM and social media review Gurjit Degun Infiniti, the car marque owned by Renault-Nissan, is reviewing its digital, CRM and social media business across Western Europe. Nabs ad shines light on pressure facing working parents Nicola Kemp Nabs, the industry support group, has launched an online film designed to highlight the challenges faced by working parents in advertising. Tesco chief executive Dave Lewis: Big ads 'not appropriate' when trust is low Shona Ghosh Tesco may be on the road to recovery, but it has taken the "deliberate" step of keeping its advertising humble while it patches up its brand. Promoted Hyper relevancy and good ads: how to win back consumer hearts Eleanor Hawkins Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed Promoted Watch this space Chris Pelekanou, Clear Channel UK Advances in technology are driving the transformation in out-of-home's mass canvas for creativity that is making the oldest advertising medium the most exciting in the UK today Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Senior Digital Designer £40-45k Eden Marsh, London (Central), London (Greater) Senior Designer - Disruptive Creative Comms Agency £35-50k depending on experience plus benefits The Jefferson Group, London (Central) Group Account Director - Disruptive Marketing £60-70k plus benefits The Jefferson Group, London (Central), London (Greater) Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Senior Strategist £45k-£50k + bens Direct Recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £30 - £35k Spectrum 360 Recruitment, London Central, Soho Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater)

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