Can Accenture build a "new breed of agency" with Karmarama?

View in web browser | Add to safe senders list

Campaign 18:05 November 29, 2016

The five things you need to know today Most read Accenture 'is building new breed of agency' with Karmarama Gideon Spanier Accenture has confirmed it has bought independent agency Karmarama in a dramatic move by a consulting firm to move into the advertising business. Tech Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos Shona Ghosh British start-up Pixoneye is pushing the boundaries of privacy with technology that scans smartphone photos for consumer insight. Advertising Danone calls creative pitch for yoghurts Simon Gwynn Four agencies are fighting it out for the global advertising account for Danone's yoghurt brands. Marketing How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand Ilyse Liffreing Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing. Media Parenting app Mush secures brand partnership with Unilever's Neutral 0% Simon Gwynn Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%. Also in the news Carlsberg aims to upgrade brand perception with Danish-inspired packaging revamp for Export Carlsberg is introducing a design overhaul for its premium variant, Carlsberg Export, in a bid to move the brand's associations beyond its famous "Probably the best..." campaign. Nando's moves into content publishing with Adjust Your Set appointment Nando's has appointed content marketing agency Adjust Your Set, as it looks to become a brand publisher. Is it ever right for brands to play politics? Donald Trump's presidency is ushering in a new and potentially deeply divisive form of government in the US and some brand owners may be ruing the day they strayed into the political arena. Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Promoted Want to progress your creative career in 2017? Join our live Q&A for expert advice on 1 December, 1-2pm. Jennifer Jackson Join us on Thursday 1 December to quiz our experts on job trends for 2017 and tips to progress your creative career Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Marketing Manager £28-32,000 per annum Pathfinders, Mortlake and Barnes Common, London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer - London - £50k £40000 - £50000 per annum Mustard Jobs, City Of London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Senior Account Manager - Sales Promotion - FLORIDA, USA £35-40k plus car allowance and rent contribution The Jefferson Group, Florida US / London Business Development Director - Innovation Consultancy £100000 - £150000 per annum Adam Recruitment, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) CRM Manager Competitive DHi Group, London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000