Publicis merges SapientNitro and Razorfish to create SapientRazorfish | Sainsbury's to take over Gogglebox ad breaks

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Campaign 18:05 November 18, 2016

The five things you need to know today Most read Publicis merges SapientNitro and Razorfish to create SapientRazorfish Matthew Chapman Publicis Groupe is merging SapientNitro and Razorfish to form SapientRazorfish as it seeks to better fuse the technological capability of the two businesses. Tech Three hack exposes data of up to six million customers Matthew Chapman Mobile operator Three has suffered a cyber-security attack that has potentially exposed the data of up to six million customers. Advertising Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots Omar Oakes Sainsbury's will turn the cast of Channel 4's Gogglebox into stop-motion animation characters as the supermarket launches its Christmas food campaign tonight. Marketing 'I told colleagues to expect a social media shitstorm', says NatWest CMO Daniel Farey-Jones David Wheldon, the CMO at RBS Group, has revealed that his attempt to get NatWest's advertising "noticed again" meant telling everyone at the bank to get ready to be castigated on social media. Media Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award Staff Channel 4 was voted The Marketing Society's Brand of the Year at its annual dinner last night. Also in the news Adam & Eve/DDB opens in New York after Samsung win Adam & Eve/DDB is launching in the US after winning Samsung's North American creative account, Campaign understands. Campaign Viral Chart: John Lewis Christmas ad is most shared John Lewis' festive campaign starring Buster the Boxer was the most viral ad of the week, with nearly two million shares. Christmas ads from Marks & Spencer and Waitrose also made the top five. Adidas launches Glitch boot by invite-only app in 'revolutionary approach' Adidas is attempting to "break the pattern of football boot releases" by rolling out its Glitch boots on an invite-only basis. Promoted 'You need diversity of thought and diversity of experience' Phil Hall Eleanor Kahn Mediacom's Phil Hall tells John De Napoli why collaboration is crucial, why it's hard to switch off, and why "t-shaped" people are the industry's rising stars... Promoted The Thinkboxes: September/October 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Brand Manager £35,000 per annum Ball & Hoolahan, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Digital Account Director £40000 - £45000 per annum The Little Black Book Agency, Greater Manchester, Manchester Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater)

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