Burberry places heritage at heart of Christmas campaign | Uber and Airbnb suffer growing pains as 'gig economy' matures

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Campaign: Brands November 05, 2016

Brand news and analysis, powered by Marketing Most read Burberry places heritage at heart of Christmas campaign Nicola Kemp Burberry is placing its heritage at the heart of its Christmas marketing campaign, with a star-studded cinematic trailer which celebrates the life of the brand's founder Thomas Burberry. Uber and Airbnb suffer growing pains as 'gig economy' matures Simon Gwynn Businesses in the "sharing economy" are entering an era in which they will face greater scrutiny and higher expectations, industry figures have warned, after Uber and Airbnb both suffered regulatory setbacks. John Lewis taps Dougal Wilson for 2016 Christmas ad Maisie McCabe John Lewis has turned to Dougal Wilson, the Blink director behind three of its five previous Christmas ads, for its upcoming Christmas ad. Currys PC World develops acclaimed festive campaign Simon Gwynn Currys PC World is celebrating the ham-fisted hint-dropping that drives much of the Christmas gift-buying process in its new festive campaign, "Get it right", which breaks tonight (Thursday). Vodafone celebrates its 'bigger and better' network for new Christmas campaign Sonoo Singh Vodafone's new Christmas campaign extols the coverage it provides to customers to help them connect with their friends and families, wherever they find themselves during the festive season. Twitter launches chatbots for brands Gurjit Degun Brands can now make use of chatbots on Twitter to improve their customer service. EuroMillions ad shows the relatable reality of multimillionaires EuroMillions salutes the people who have remained true to themselves despite unimaginable wealth. Is advertising a young person's game? Campaign launches ageism survey Nicola Kemp Is the advertising industry guilty of seeing age as an issue, not an asset? Take part in Campaign's Ageism in Advertising survey and have your say. John Lewis work captures IPA Effectiveness Grand Prix Shona Ghosh Christmas came early for Adam & Eve/DDB and Manning Gottlieb OMD after they landed the top gong at the 2016 IPA Effectiveness Awards for their work on John Lewis' festive campaigns. Facebook bars Admiral's 'firstcarquote' from using profile information Shona Ghosh Facebook has barred a new service from Admiral which uses profile data to inform car insurance quotes. Promoted When performance and storytelling collide Eleanor Hawkins Creativity and technology are an unconventional couple in the ad world - a Lady and a Tramp, a Beauty and a Beast. But this love story will be the next to disrupt the industry Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Campaign Jobs Proposition Insight Manager £50,000 - £55,000 + 25% bonus PSD Group, London (Central), London (Greater) Marketing Manager- Media Up to £42,000 plus benefits Daniel Marks London, London (Central), London (Greater) PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ PPC Account Executive Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing, Communications and PR Manager Up to £45k plus benefits PSD Group, Oxfordshire Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Digital Executive £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Senior Marketing Executive Depending on Experience Haymarket Media Group, Twickenham, London (Greater)

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