Friday, 25 November 2016

Disney brings new film to London with Thames Clippers | Challenges of working parents in marketing

Campaign: Brands

Campaign: Brands
November 25, 2016
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Disney brings South Pacific adventure Moana to London with themed Thames Clipper
Disney brings South Pacific adventure Moana to London with themed Thames Clipper

Simon Gwynn

Disney has partnered with MBNA Thames Clippers to transform one of its boats into a "Polynesian Wayfinder" vessel to mark the release of its latest animated film Moana.

Work less, wrestle more: The truth about being a working parent in adland
Work less, wrestle more: The truth about being a working parent in adland

Angus Macadam

To celebrate the launch of Nabs' "Little voices" campaign we asked one of the creatives behind the ad, as well as two of its stars, how they make it work as a working parent in adland.

Iceland vs. Iceland: country takes UK supermarket to court
Iceland vs. Iceland: country takes UK supermarket to court

Simon Gwynn

Scandinavian island nation Iceland has followed through on a threat to launch legal action against its British supermarket namesake over the rights to the name.

Fantastic Beasts leads the way for innovative multiplatform storytelling
Fantastic Beasts leads the way for innovative multiplatform storytelling

Sir William Sargent

Warner Brothers should be applauded for extending Fantastic Beasts' shelf life and reach by using multiplatform storytelling in original ways, writes Sir William Sargent.

Black Friday's print bonanza and the enduring value of high-quality attention
Black Friday's print bonanza and the enduring value of high-quality attention

Rian Shah

Print ads for Black Friday deals boost ROI but advertisers have gone too far in switching to digital, says OMD UK's chief strategy officer.

Yahoo UK's director of mobile says patchy Wi-Fi is his secret work weapon
Yahoo UK's director of mobile says patchy Wi-Fi is his secret work weapon

Shan Henderson

Great Western Railway's patchy Wi-Fi is its greatest asset, writes Yahoo UK's Shan Henderson.

Ask Bullmore: How can I better manage competing relationships?
Ask Bullmore: How can I better manage competing relationships?

Jeremy Bullmore

Agony uncle Jeremy Bullmore has some advice for the marketing director at a global brand.

Photographer Dylan Collard champions diversity in Ages of Us exhibition
Photographer Dylan Collard champions diversity in Ages of Us exhibition

Kate Magee

Dylan Collard created Ages of Us, an exhibition in which he documents how we change as we age.

Domino's plans to increase UK stores from 950 to 1,600
Domino's plans to increase UK stores from 950 to 1,600

Simon Gwynn

Domino's has said that a strong performance in the UK has led it to increase its target for the number of UK stores by 400, from 1,200 planned new outlets to 1,600.

Only you can drive your career, says Adbrain's chief marketer
Only you can drive your career, says Adbrain's chief marketer

Ed Chater

Ed Chater, Adbrain's chief marketing and strategy officer, shares his lessons from the career ladder.

Campaign Viral Chart: John Lewis Christmas ad is number one again
Campaign Viral Chart: John Lewis Christmas ad is number one again

Unruly

John Lewis' "Buster the Boxer" was the most shared ad again this week.

Digital Dilemmas: Problem shared, problem solved
Promoted
Digital Dilemmas: Problem shared, problem solved

Matt Swan, Affiliate Window

Campaign asks the experts to answer your key questions. This week: affiliate marketing

Hyper relevancy and good ads: how to win back consumer hearts
Promoted
Hyper relevancy and good ads: how to win back consumer hearts

Eleanor Hawkins

Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed

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