Direct Line kicks off campaign for street light safety drones prototype | Amazon festive ad stars an imam and a vicar | Vice Media hires ex-Lad Bible marketing director Mimi Turner

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Campaign: Brands November 16, 2016

Brand news and analysis, powered by Marketing Latest Direct Line kicks off campaign for street light safety drones prototype Omar Oakes Direct Line has created a prototype fleet of flying torch drones to help people feel safer in darkly-lit areas at night in a new brand activation campaign. Amazon festive ad stars an imam and a vicar Shona Ghosh Amazon has unveiled a new ad pushing its Prime subscription service ahead of Black Friday and Christmas, with a message of friendship even in difference. Vice Media hires ex-Lad Bible marketing director Mimi Turner Omar Oakes Vice Media has appointed former Lad Bible marketing director as the youth media company's senior vice-president of strategy. Alzheimer's Research UK ad imagines Christmas without Santa Simon Gwynn A new campaign for Alzheimer's Research UK imagines a world in which Santa is living with the effects of dementia and has stopped delivering presents to children. EasyJet to set up continental airline as profits tumble Shona Ghosh Brexit, terrorism and flight cancellations resulted in EasyJet's profits falling 27.8% to £495m for the year. Twitter rolls out long-awaited tools to combat abuse Shona Ghosh Twitter has introduced new tools for users trying to combat abuse, including the long-awaited ability to mute conversations in a granular way. Promoted Applied Thinking: Apocalypse? James Devon, MBA The latest connectivity and automation technologies now make it plausible to deliver without a gargantuan team... Promoted Spinning shared data into gold Sky Media Data is a powerful tool - and the richer the data, the greater the insights. By joining forces to combine data sets, Sky and Argos have showcased the true potential of advertiser data to profile their customers - and generated £7m in incremental revenue Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Senior Marketing Executive (Search and PPC) Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol PPC Manager £28k Dot-Gap, London (Central) Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Marketing Executive - marcomms and charities Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater) Database Marketing Assistant up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Digital Design Director Competitive The Bio Agency, London (Central), London (Greater)

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