Put your hand up and go extracurricular, says Mindshare's strategy chief | Media pitches dominated by price yield the wrong conversation

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Campaign: Media November 11, 2016

Media news and analysis, powered by Media Week Latest Put your hand up and go extracurricular, says Mindshare's strategy chief Rosie Kitson Mindshare's Rosie Kitson shares her lesson from the career ladder. Media pitches dominated by price yield the wrong conversation Paul Frampton Price is not the core issue, performance is the issue, says the Havas Media Group CEO. MediaCom success shows ISBA is wrong about media agencies Nick Theakstone MediaCom's 'staggering' wins at the Campaign Media Awards shows the extent to which it delivers for clients, says Group M's UK chief executive. John Lewis urged by campaigners to pull ads from tabloid newspapers Daniel Farey-Jones A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad. 'Buster the Boxer' social media shares set to overtake previous John Lewis Christmas ads Daniel Farey-Jones This year's Christmas ad from John Lewis has been shared more times in its first hour than any of its predecessors were in their first 24 hours. Why reality TV and the internet are to blame for Donald Trump David Kolbusz Large swathes of Americans asked themselves "what do I want to watch for the next four years", argues Droga5 London's chief creative officer. Adobe buys video ad tech firm TubeMogul for $540m Daniel Farey-Jones Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for $540m (£433m). Things we like: Telegraph Premium and ShortList's equal-pay initiative Telegraph Premium rolls out and Shortlist Media gives female employees the opportunity to leave work early on Thursday. Snapchat hypes Spectacles with quirky Snapbot sales channel Daniel Farey-Jones Snapchat will not be launching its new camera-equipped sunglasses Specs through shops but in a very limited number of vending machines, starting in Venice Beach in Los Angeles. Ripping up the radio rulebook: why we need to kill the conventions of radio creativity Clare Bowen Donald Trump's tone throughout the US presidential election campaign has shown the rules of effectiveness have changed, writes Radiocentre's head of creative development. Wins this week: 21st Century Fox, Weight Watchers, Toyota Staff A string of high-profile media accounts have moved, as well as ad accounts for a range of brands. Campaign Viral Chart: Budweiser's Chicago Cubs video is most shared Unruly Budweiser's video celebrating World Series champions Chicago Cubs went viral this week. The ad uses the voice of late sportscaster Harry Caray, who dreamed of a Cubs victory, to call the World Series final. Promoted Applied Thinking: Headspace Chris Walmsley, Cubo Group We are continually reinventing everything we have learned, often making the application and communication of what we do more complicated than it needs to be... Promoted Applied Thinking: Intimate Ed Beard, Kitcatt Nohr Two important forces are colliding, which will alter the way brands engage with people... Campaign Jobs Group Strategy Director - UK Media Agency - 12 Month Contract £90000 - £100000 per annum + Great Agency Benefits Ultimate Asset, London Senior Sales Manager - mobile location tech £45000 - £50000 per annum + bonus Ultimate Asset, London, West End Client Sales Strategy Manager - Travel - Salary £60k + Bonus Negotiable Ultimate Asset, London PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ PPC Account Executive Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Video Producer Depending on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive £28,000 pro rata + Bonus The Edinburgh International Television Festival, Farringdon, London Marketing & Events Executive - Large Scale & Medical Events £22-26k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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