Wednesday, 30 November 2016

ITV is looking for new X Factor sponsor | Brands urged to embrace 'beautiful honesty'

Campaign 18:05

Campaign 18:05
November 30, 2016
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Sky has entered the mobile phone market by launching a network which it says is "entirely different" in the UK.

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Why the internet has made advertising redundant
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Alex Smith

Does a wealth of information about brands mean we no longer need advertising, asks Basic Arts' head of strategy.

Advertising
Crispin Porter splits with Turkish Airlines ahead of global review
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Omar Oakes

Crispin Porter & Bogusky has resigned the global advertising account for Turkish Airlines as the airline plans to review the business.

Marketing
'This girl can' marketer urges advertisers to embrace 'beautiful honesty'
'This girl can' marketer urges advertisers to embrace 'beautiful honesty'

Nicola Kemp

Tanya Joseph, the director of business partnerships at Sport England and the marketer behind the "This girl can" campaign, has urged advertisers to ditch the bullshit and recognise that images of real women can be aspirational.

Media
ITV seeks new partner for £15m X Factor sponsorship
ITV seeks new partner for £15m X Factor sponsorship

Gideon Spanier

ITV is on the hunt for a £15m-a-year sponsor for The X Factor as TalkTalk is to end its partnership after ten years.

 

Also in the news
MP calls on fashion industry to address body image problem

Caroline Dinenage, minister for women, equalities and early years, has called on the fashion industry to address unrealistic and idealised images of women's bodies.

Virgin Media unveils first 4K set-top box and own-brand tablet

Virgin Media is taking on Sky with its first 4K set-top box, offering high definition broadcasts.

Droga5, 72andSunny top R3's global creative new-business chart for October

Sprint win propels Droga5. CHI & Partners and DDB also move up thanks to auto wins. Omnicom's Heart and Science dominates the media chart.

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