Thursday 24 November 2016

Media agencies must face up to trust issue | The industry's future is at stake, so we need open debate

Campaign: Media

Campaign: Media
November 24, 2016
Media news and analysis, powered by Media Week

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Media agencies must face up to trust issue
Media agencies must face up to trust issue

Gideon Spanier & Scott Moorhead

Is the media agency business model broken, and if so, how do we fix it? Campaign opens the debate after Scott Moorhead claims it needs to evolve dramatically.

The industry's future is at stake, so we need open debate
The industry's future is at stake, so we need open debate

Gideon Spanier

A common theme has emerged in the media agency world: the model has become flawed, if not broken.

Group M casts doubt on pooled newspaper sales
Group M casts doubt on pooled newspaper sales

Gideon Spanier

Six national newspaper publishers looking to pool their ad sales are finalising the details of their joint venture and aim to submit a plan to the competition regulator in early 2017.

'Trusted' TV can lift media standards
'Trusted' TV can lift media standards

Gurjit Degun

The TV industry must lead a "movement for clarity and certainty" in media, according to Kelly Williams, ITV's commercial managing director.

ITV Gala shows that joyful TV entertainment matters
ITV Gala shows that joyful TV entertainment matters

Kelly Williams

ITV brings the advertising and television worlds together at my favourite evening of the year, the annual ITV Gala, tonight.

Hearst UK posts £5.4m loss and plans to close titles
Hearst UK posts £5.4m loss and plans to close titles

Gideon Spanier

Hearst UK has reported a £5.4m annual loss, just days after warning staff that jobs are at risk because it plans to close one print magazine and two online titles.

Black Friday's print bonanza and the enduring value of high-quality attention
Black Friday's print bonanza and the enduring value of high-quality attention

Rian Shah

Print ads for Black Friday deals boosts ROI but advertisers have gone to far in switching to digital, says OMD UK's chief strategy officer.

Digital Dilemmas: Problem shared, problem solved
Promoted
Digital Dilemmas: Problem shared, problem solved

Matt Swan, Affiliate Window

Campaign asks the experts to answer your key questions. This week: affiliate marketing

Roadchef heads out on the highway with Elonex displays
Promoted
Roadchef heads out on the highway with Elonex displays

Getmemedia

The first in a new network of large digital advertising screens at Roadchef motorway service areas has been unveiled at Strensham on the M5...

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New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater)
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