Media news and analysis, powered by Media Week | | | | Media agencies must face up to trust issue Gideon Spanier & Scott Moorhead Is the media agency business model broken, and if so, how do we fix it? Campaign opens the debate after Scott Moorhead claims it needs to evolve dramatically. | | | | | Group M casts doubt on pooled newspaper sales Gideon Spanier Six national newspaper publishers looking to pool their ad sales are finalising the details of their joint venture and aim to submit a plan to the competition regulator in early 2017. | | | 'Trusted' TV can lift media standards Gurjit Degun The TV industry must lead a "movement for clarity and certainty" in media, according to Kelly Williams, ITV's commercial managing director. | | | | | | | | | | | |
No comments:
Post a Comment