#StopFundingHate puts brands on alert for consumer backlash | HTC seeks agency for global smartphone launch | Future tech trends from Web Summit 2016

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Campaign: Brands November 17, 2016

Brand news and analysis, powered by Marketing Latest #StopFundingHate puts brands on alert for consumer backlash Nicola Kemp The annual Christmas ad frenzy has been "brandjacked" by a social media campaign urging brands to "stop funding hate" and pull their advertising from the Daily Mail, The Sun and the Daily Express. HTC seeks agency for global smartphone launch Omar Oakes HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. Future tech trends from Web Summit 2016 Elizabeth Cherian Web Summit is an annual event that brings some of the most influential players in the tech space together with startups pitching for investment and brands looking for the next big thing. How brands can fill the fourth space between the real and virtual Nicola Kemp There is a growing need for experiences that bridge the divide between real and virtual, Nicola Kemp writes. Behind the making of Sainsbury's Christmas ad: poetry in stop-motion Richard McGrann and Andy Clough Creative directors Richard McGrann and Andy Clough tell the story behind this year's Sainsbury's Christmas ad. Ad Pulse: will it be a Christmas to remember for M&S? Unruly Why did consumers share it, which audiences did it appeal most to and will it drive Christmas sales? Unruly looks at this year's M&S Christmas ad featuring Mrs Claus. How Hillary Clinton failed at advertising Paul Burke Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising. Broadband advertising should not say 'up to' in speed claims, says ASA Omar Oakes Broadband internet providers will be made to change the way they advertise internet speeds under plans outlined by the Advertising Standards Authority. From reason to reaction: Trump election shows what happens when we feel threatened Tom Laranjo Donald Trump valued the importance of emotion over reason to correctly diagnose the emotional mood of American voters. Harnessing digital disruption in a shrinking world Nigel Vaz The definition of digital in marketing has been cast too narrowly, writes the EMEA CEO of SapientNitro and Razorfish. FC Barcelona agrees €220m shirt sponsor deal with Japan's Rakuten Omar Oakes FC Barcelona, the Spanish football giant, has secured one of world football's biggest shirt sponsorships after agreeing a four-year deal with Japanese retailer Rakuten worth €220m (£189m). Promoted Applied Thinking: Genesis Gaby Bell, M&C Saatchi London Today, with so much complexity, too many choices, forever evolving technology and a new advertising format appearing almost every day, people yearn for simplicity... Promoted Applied Thinking: Intimate Ed Beard, Kitcatt Nohr Two important forces are colliding, which will alter the way brands engage with people... Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Senior Marketing Executive (Search and PPC) Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol PPC Manager £28k Dot-Gap, London (Central) Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Business Delivery Manager £32,004 - £36,001 Nottingham Trent University, Nottingham, Nottinghamshire Marketing Executive - marcomms and charities Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater)

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