Lego spent less than £2,500 on ads with Daily Mail in last two years | BBC Earth and AKQA create Attenborough's 'Story of Life' app

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Campaign 18:05 November 15, 2016

The five things you need to know today Most read Lego spent less than £2,500 on ads with Daily Mail in last two years Gideon Spanier Lego's decision to halt promotional activity with the Daily Mail should not hit the paper's ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015. Tech BBC Earth and AKQA create Attenborough's 'Story of Life' app Shona Ghosh BBC Earth and AKQA have produced David Attenborough's "gift to the world" on his 90th birthday - an app collating the best of his natural history broadcasts. Advertising Pret's 'alternative' Christmas campaign highlights apprenticeships for the homeless Robert Smith Café chain Pret A Manger has again taken a deliberately non-capitalist approach to its Christmas marketing campaign, which is designed to highlight its apprenticeship scheme for the homeless. Marketing Brand marketing lessons from Donald Trump and Brexit David Austin Brands' obsession with millennials is blinkering their vision. Marketers can learn a thing or two from Donald Trump and Brexit. Media Twitter rolls out long-awaited tools to combat abuse Shona Ghosh Twitter has introduced new tools for users trying to combat abuse, including the long-awaited ability to mute conversations in a granular way. Also in the news When strategy got stuck up the chimney These are bewildering times, if only because there's plenty of Christmas advertising that doesn't seem to have a strategy, writes Laurence Green. Amazon won't give us viewing figures, says 'The Grand Tour' producer Amazon's take on Top Gear, The Grand Tour, will debut this week, but the production team won't be told the viewing figures. Samsung buys connected car firm Harman for $8bn Samsung will pursue the connected car market with the $8bn (£6.4bn) acquisition of software firm Harman, giving it a competitive boost against Apple and Google. Promoted Applied Thinking: Shot Rania Robinson, Quiet Storm Why brands don't have to be everyone's cup of tea... Promoted Applied Thinking: Excess! Philip Jackson, Mondelez International Contrary to popular belief, more is apparently more... Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Brand Manager £35,000 per annum Ball & Hoolahan, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Performance Director £60k Dot-Gap, London (Central) Digital Account Director £40000 - £45000 per annum The Little Black Book Agency, Greater Manchester, Manchester Marketing Executive - marcomms and charities Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater) Database Marketing Assistant up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Campaign Executive - Haymarket Media Group - Data Operations up to £22,000 Haymarket Media Group, Twickenham, London (Greater)

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