John Lewis's Christmas 2016 campaign | How advertising failed Hillary Clinton

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Campaign 18:05 November 10, 2016

The five things you need to know today Most read John Lewis reveals 2016 Christmas ad Kate Magee The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star. Tech Adobe buys video ad tech firm TubeMogul for $540m Daniel Farey-Jones Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for $540m (£433m). Advertising How advertising failed Hillary Clinton Douglas Quenqua She had a $100 million advantage and Madison Avenue's coolest kids in her corner. And yet... Marketing Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. Media WPP to win £150m Fox media Gideon Spanier WPP is poised to win 21st Century Fox's estimated £150m media account across Europe. Also in the news John Lewis urged by campaigners to pull ads from tabloid newspapers A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad. Why reality TV and the internet are to blame for Donald Trump Large swathes of Americans asked themselves "what do I want to watch for the next four years", argues Droga5 London's chief creative officer. John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time. Promoted FutureVision: Experience, redefined Staff Prior to 2013, virtual reality was a niche platform--expensive, crude, and confined to a small cohort of tinkerers. However, the smartphone revolution brought with it an unintended side effect: economies of scale that miniaturised and cheapened components vital to virtual reality hardware. Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Campaign Jobs Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Digital Designers- Global Brand £35000 - £40000 per annum, Benefits: 0 Mustard Jobs, Chippenham Head of Strategy Up to £100K + benefits Silverdrum, London (Central), London (Greater) Partner Community & CRM Manager £53,000 per annum Ball & Hoolahan, London Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of Digital Advertising Sales Competitive Reader's Digest, Central London/ Regent Street Head of Planning Competitive KHWS, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol

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