Tesco chief executive Dave Lewis: Big ads 'not appropriate' when trust is low | McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign | Marks and Spencer shifts spotlight to Mrs Claus in magical Christmas ad

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Campaign: Brands November 21, 2016

Brand news and analysis, powered by Marketing Latest Tesco chief executive Dave Lewis: Big ads 'not appropriate' when trust is low Shona Ghosh Tesco may be on the road to recovery, but it has taken the "deliberate" step of keeping its advertising humble while it patches up its brand. McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign Omar Oakes McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year. Marks and Spencer shifts spotlight to Mrs Claus in magical Christmas ad Be On Social video expert Be On reviews the latest Christmas viral by Marks and Spencer Three boss says hack was not attempt to 'steal customer information' Matthew Chapman Three chief executive Dave Dyson believes the primary purpose of a hack on its network was an attempt to fraudulently acquire new handsets rather than a specific attempt to steal customer information. Fake news sites spark Pepsi boycott, with other brands in crosshairs Ilyse Liffreing CEO is misquoted saying Trump supporters should "take their business elsewhere." So your brand is the victim of fake news. Now what? Ilyse Liffreing Pepsi and New Balance are dealing with boycotts. Experts share tips on how to smother the viral flames Watch: what's next for AI and brands? Helen Hoddinott & Georgina Brazier Campaign talks to Teads Studio's Emi Gal and AKQA's Andy Hood about why AI can't be ignored. Review recap: HTC, RAC, Tyrrells Staff A global pitch for smartphone maker HTC's new smartphone model is in the offing, as are UK ad accounts for roadside repair service RAC and online bingo brand Jackpotjoy. Promoted The Thinkboxes: September/October 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted Nestlé Japan: "Branded Shorts is solving a marketing problem with movies on the internet" Nestlé Japan scoops special recognition award for branded shorts released on the internet - and predicts that the medium will become an increasingly important tool for marketers Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Head of Marketing plus bonus & benefits PSD Group, London (Greater) Head of Brand £90,000 per annum Ball & Hoolahan, London Head of Operations and Marketing £50000 - £55000 Blue Skies Marketing Recruitment, West Midlands Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Marketing Executive - marcomms and charities Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater) Database Marketing Assistant up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater)

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