Why ageism is adland's next frontier | Media agencies must face up to trust issue | Christmas ad battle

View in web browser | Add to safe senders list

Campaign Sunday Supplement November 27, 2016

In-depth reads from across Campaign, covering brands, agencies and media Why ageism is adland's next frontier Nicola Kemp Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its absence, Nicola Kemp writes. Media agencies must face up to trust issue Gideon Spanier & Scott Moorhead Is the media agency business model broken, and if so, how do we fix it? Campaign opens the debate after Scott Moorhead claims it needs to evolve dramatically. Brands battle to win Christmas: six festive ads reviewed Staff It's the most wonderful time of the year, and brands are fighting to ensure they are the ones that consumers remember. Campaign asked four industry peers to take a gander at six of this year's festive ad offerings. Work less, wrestle more: The truth about being a working parent in adland Angus Macadam To celebrate the launch of Nabs' "Little voices" campaign we asked one of the creatives behind the ad, as well as two of its stars, how they make it work as a working parent in adland. So what is behind the talent exodus at Hearst? Gideon Spanier Advertisers are watching the magazine group closely after a string of high-profile departures. McCann London reaches for the hyperdrive Sonoo Singh After a year of encouraging growth, the management of McCann London, led by Alex Lubar, are poised to jump on the accelerator, Sonoo Singh writes. Businesses: let the puppies and creativity in John Townshend The role of agencies is not only to create for brands but to make brands creative - and help those rottweilers think more like puppies. Labour Party casts a vote for decisiveness Maisie McCabe The Labour Party has a brand problem. Will 'authentic' ads replace the blockbuster? John Tylee When wrapping up their Christmas advertising offerings this year, will marketers be opting for simple gifts – and lots of them – rather than a single, fancily-wrapped and expensive present to be awaited with bated breath? Thinking small can lead to advertising greatness Laurence Green We sweat the small stuff because, like Team Sky's theory of marginal gains, it's the little things that can lead to advertising greatness. Promoted Hyper relevancy and good ads: how to win back consumer hearts Eleanor Hawkins Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Performance Director £60k Dot-Gap, London (Central) Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Marketing Services Manager - Online Fashion Brand £35000 - £40000 per annum Adam Recruitment, Greater Manchester Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Director of Insight £65000.00 - £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Product Manager £50k-60k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Brand Marketing and Planning Manager - Kids £51,000 + benefits Clarks, Street, Somerset Full-stack Marketer Competitive Surevine, London (Southbank) Head of Communications £54,540 to £58,631 with potential to progress to £62,721 through discretionary performance awards. Canterbury City Council, Canterbury, Kent

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000