Friday 25 November 2016

The truth about being a working parent in adland | Most viral ads of the week | Another blow to Naked Communications

Campaign: Agencies

Campaign: Agencies
November 25, 2016

Latest

Work less, wrestle more: The truth about being a working parent in adland
Work less, wrestle more: The truth about being a working parent in adland

Angus Macadam

To celebrate the launch of Nabs' "Little voices" campaign we asked one of the creatives behind the ad, as well as two of its stars, how they make it work as a working parent in adland.

Naked Communications loses Virgin Atlantic business
Naked Communications loses Virgin Atlantic business

Simon Gwynn

Naked Communications will no longer be a retained agency for Virgin Atlantic, after the airline made the decision to take the services it provides in-house.

Campaign Viral Chart: John Lewis Christmas ad is number one again
Campaign Viral Chart: John Lewis Christmas ad is number one again

Unruly

John Lewis' "Buster the Boxer" was the most shared ad again this week.

Ask Bullmore: How can I better manage competing relationships?
Ask Bullmore: How can I better manage competing relationships?

Jeremy Bullmore

Agony uncle Jeremy Bullmore has some advice for the marketing director at a global brand.

Ex-London Advertising partner Richard Hammond launches agency
Ex-London Advertising partner Richard Hammond launches agency

Omar Oakes

Richard Hammond, the former London Advertising partner and global client lead at Gyro, has launched a new London ad agency with a former DLKW Lowe creative director and Daewoo marketer.

Black Friday's print bonanza and the enduring value of high-quality attention
Black Friday's print bonanza and the enduring value of high-quality attention

Rian Shah

Print ads for Black Friday deals boost ROI but advertisers have gone too far in switching to digital, says OMD UK's chief strategy officer.

Still top dog: 'power of TV' is big winner at ITV's Upfronts
Still top dog: 'power of TV' is big winner at ITV's Upfronts

Gideon Spanier

ITV promised significant changes to its programming line-up in 2017 but confidently asserted that the power of television was more "certain" than ever "in uncertain times" at its Upfronts Gala.

Photographer Dylan Collard champions diversity in Ages of Us exhibition
Photographer Dylan Collard champions diversity in Ages of Us exhibition

Kate Magee

Dylan Collard created Ages of Us, an exhibition in which he documents how we change as we age.

Wins this week: McVitie's, Labour Party, Women's Equality Party
Wins this week: McVitie's, Labour Party, Women's Equality Party

Staff

CHI & Partners wins two international accounts, while two political parties have appointed ad agencies amid speculation of an early General Election in the UK.

October's Aerial Awards winner: EuroMillions 'Rooms'
Promoted
October's Aerial Awards winner: EuroMillions 'Rooms'

Radiocentre

Repetition rules in October's winner...

The Work

Adidas
Adidas "Never follow feat. Paul Pogba" by Iris Worldwide

A new campaign from Adidas suggests aspiring athletes should not try to follow in the footsteps of famous footballer Paul Pogba.

Land Rover
Land Rover "Range Rover Sport: Inferno downhill challenge" by Spark44

The Range Rover Sport claims to be the first production vehicle to drive down an alpine ski course.

Trending

McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign
McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign

Omar Oakes

McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year.

HP holiday ad starring deaf character hits sour note with disability advocates
HP holiday ad starring deaf character hits sour note with disability advocates

Kathryn Luttner

The ad strikes a pitying tone, garbles sign language and has no subtitles, note critics.

Hearst UK posts £5.4m loss and plans to close titles
Hearst UK posts £5.4m loss and plans to close titles

Gideon Spanier

Hearst UK has reported a £5.4m annual loss, just days after warning staff that jobs are at risk because it plans to close one print magazine and two online titles.

Hyper relevancy and good ads: how to win back consumer hearts
Promoted
Hyper relevancy and good ads: how to win back consumer hearts

Eleanor Hawkins

Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed

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