Tuesday, 22 November 2016

Can Apple News drive more traffic than Google or Facebook? | Nabs appoints ITV's Daglish to replace Pearman as chairman

Campaign: Media

Campaign: Media
November 22, 2016
Media news and analysis, powered by Media Week

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Can Apple News drive more traffic than Google or Facebook?
Can Apple News drive more traffic than Google or Facebook?

Gideon Spanier

The app has given news brands a dramatic and much-needed online boost, Gideon Spanier writes.

Nabs appoints ITV's Daglish to replace Pearman as chairman
Nabs appoints ITV's Daglish to replace Pearman as chairman

Matthew Chapman

Industry support group Nabs has appointed ITV deputy managing director of commercial Simon Daglish as its incoming chairman.

So what is behind the talent exodus at Hearst?
So what is behind the talent exodus at Hearst?

Gideon Spanier

Advertisers are watching the magazine group closely after a string of high-profile departures.

What the response to Trump tells us about marketers
What the response to Trump tells us about marketers

Zoe Harris

To understand why Trump won, think stock car racing, says the group marketing director and head of invention at Trinity Mirror Solutions.

P&G halves agencies in efficiency drive
P&G halves agencies in efficiency drive

Shona Ghosh

P&G has cut the number of PR and ad agencies it works with by roughly 50%, as it looks to boost the efficiency of its marketing spend.

NBCUniversal invests another $200m in BuzzFeed
NBCUniversal invests another $200m in BuzzFeed

Omar Oakes

NBCUniversal has invested another $200m (£160m) in Buzzfeed and announced an extension in the two companies' ad sales relationship.

Havas Media CEO Matt Adams becomes CMA chairperson
Havas Media CEO Matt Adams becomes CMA chairperson

Omar Oakes

Matt Adams, the chief executive of Havas Media UK, is the new chairperson of the Content Marketing Association.

The Thinkboxes: September/October 2016 shortlist
Promoted
The Thinkboxes: September/October 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

'The bad guys will never stop evolving their methods' Timur Yarnall
Promoted
'The bad guys will never stop evolving their methods' Timur Yarnall

Timur Yarnall, comScore

comScore's Timur Yarnall offers an inside look at how technological developments, and greater industry cooperation, are fighting the threat of fraud and Sophisticated Invalid Traffic.

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