Wednesday 9 November 2016

The John Lewis Christmas ad is here

Campaign Breakfast Briefing

Campaign Breakfast Briefing
November 10, 2016

Latest

John Lewis reveals 2016 Christmas ad
John Lewis reveals 2016 Christmas ad

Kate Magee

The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star.

John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter
John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter

Shona Ghosh

John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time.

Sainsbury's seeks agency for Tu brand
Sainsbury's seeks agency for Tu brand

Omar Oakes

Sainsbury's has kicked off a review of its Tu clothing brand and homeware range, which are to be separated from the main creative account that was won by Wieden & Kennedy London earlier this year.

WPP to win £150m Fox media
WPP to win £150m Fox media

Gideon Spanier

WPP is poised to win 21st Century Fox's estimated £150m media account across Europe.

How advertising failed Hillary Clinton
How advertising failed Hillary Clinton

Douglas Quenqua

She had a $100 million advantage and Madison Avenue's coolest kids in her corner. And yet...

Trump shock puts politically engaged marketers in introspective mood
Trump shock puts politically engaged marketers in introspective mood

Daniel Farey-Jones

Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.

Adam Bain quits Twitter after six years
Adam Bain quits Twitter after six years

Danel Farey-Jones

Adam Bain, who led the development of Twitter's ad sales and rose to the position of chief operating officer, has revealed he is departing.

Ads to give a truck about
Promoted
Ads to give a truck about

Getmemedia

Truck advertising allows brands to advertise in a media free environment...

When performance and storytelling collide
Promoted
When performance and storytelling collide

Eleanor Hawkins

Creativity and technology are an unconventional couple in the ad world - a Lady and a Tramp, a Beauty and a Beast. But this love story will be the next to disrupt the industry

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