Thursday, 17 November 2016

Adam & Eve/DDB opens in New York after Samsung win | Facebook EMEA chief: Fake news is up to our user community to flag

Campaign 18:05

Campaign 18:05
November 17, 2016
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Adam & Eve/DDB opens in New York after Samsung win
Adam & Eve/DDB opens in New York after Samsung win

Kate Magee

Adam & Eve/DDB is launching in the US after winning Samsung's North American creative account, Campaign understands.

Tech
Facebook EMEA chief: Fake news is up to our user community to flag
Facebook EMEA chief: Fake news is up to our user community to flag

Daniel Farey-Jones

Facebook is taking the view that fake news is something that individual users can choose to read or not, and report or not, the company's EMEA vice-president Nicola Mendelsohn told the Marketing Society today.

Advertising
Huawei's pitch conduct branded 'unacceptable'
Huawei's pitch conduct branded 'unacceptable'

Omar Oakes

Huawei, the Chinese tech company, has been accused of an "unacceptable" lack of transparency as it holds pitches with creative agencies for a global brief to launch a new smartphone.

Marketing
#StopFundingHate puts brands on alert for consumer backlash
#StopFundingHate puts brands on alert for consumer backlash

Nicola Kemp

The annual Christmas ad frenzy has been "brandjacked" by a social media campaign urging brands to "stop funding hate" and pull their advertising from the Daily Mail, The Sun and the Daily Express.

Media
Glamour drops 'handbag' format in brand overhaul
Glamour drops 'handbag' format in brand overhaul

Shona Ghosh

Glamour will ditch its "handbag size" magazine permanently, publishing in a larger format as it repositions as a more luxury offering.

 

Also in the news
HTC seeks agency for global smartphone launch

HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year.

Creston to be bought by Isle of Man investors for £75.8m

Creston, the owner of TMW Unlimited, is to be acquired by Isle of Man offshore fund manager DBAY Advisors for £75.8m.

Alzheimer's Research UK "Santa forgot" by Aardman

Stephen Fry narrates the Alzheimer's Research UK Christmas campaign, which imagines a world without Santa Claus.

Applied Thinking: Plunge
Promoted
Applied Thinking: Plunge

Liz Landy, Ipsos Connect UK

At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality?

Applied Thinking: Headspace
Promoted
Applied Thinking: Headspace

Chris Walmsley, Cubo Group

We are continually reinventing everything we have learned, often making the application and communication of what we do more complicated than it needs to be...

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