How to reboot brand strategy for the digital age | Why you're out of creative ideas

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Campaign Sunday Supplement November 06, 2016

In-depth reads from across Campaign, covering brands, agencies and media How to reboot brand strategy for the digital age David Taylor and Jon Goldstone In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected. No creative ideas? You could be overloaded Chris Lewis Creativity is illusive and unpredictable but we make it more so by filling our lives with interruptions, Chris Lewis says. Disrupting the disruptors: Brand lessons from the US presidential campaign Rob Shepardson Rob Shepardson argues that establishment brands can learn many lessons from Hillary Clinton's strategy against the disruptor candidate Donald Trump. Case study: Why Alan Partridge was social media gold for Hostelword and Lucky Generals To showcase innovation and good practice, Campaign is publishing the best case studies from the Marketing New Thinking Awards, held in association with Sky Media. This week it's the turn of Hostelworld and Lucky Generals with "Youth Hostelling with Chris Eubank, which won the Marketing in the Moment category. Key marketing lessons from the IPA Effectiveness Awards Bridget Angear Seven key themes have emerged from a record submissions year for the 2016 IPA Effectiveness Awards, from people power to tailored targeting. Behind Vodafone's festive ad: Who needs tears at Christmas? Sonoo Singh Sonoo Singh got an exclusive look at the making of Vodafone's festive ad. And there's not a wet eye in sight. Brands must get back to the basics Claire Beale Brands need to invest in paid media and creativity if they want to grow - pretty obvious, huh? Well, perhaps not any more. Anxiety is the secret to great planning Richard Huntington Great planners are wracked with anxiety about their work. They are never entirely sure unless and until they absolutely know something to be true. Ask Bullmore: My brand won't let me build my profile Jeremy Bullmore My brand does not allow me to do public speaking or build any kind of profile. Agony uncle Jeremy Bullmore weighs in. The disruptors are eating your lunch Helen Edwards Casual dining encapsulates the disruption many industries are facing. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Head of Global Marketing £80000 - £90000 Per Annum £80,000 - £90,000 Nigel Wright Recruitment, All UK Global Strategic Media Planner - £70K £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Planning Competitive KHWS, London (Central), London (Greater) Business Development Director - B2B integrated marketing agency £50-75k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Creative Strategist £35 - £45K + bonus and benefits Rare Selection, London (Central), London (Greater) Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior CX Consultant Competitive The Bio Agency, London (Central), London (Greater) Video Producer Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Director of Operations Client Services Competitive Discovery Communications, London (Central), London (Greater)

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