William Hill shouts about speed | Best John Lewis parodies | Ben & Jerry's gets political

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Campaign: Brands November 11, 2016

Brand news and analysis, powered by Marketing Latest William Hill shouts about speed in new campaign from Resident Evil director Simon Gwynn Bookmaker William Hill is aiming to move beyond product-focused messaging with a new TV spot directed by Paul W.S. Anderson. Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad Daniel Farey-Jones Unilever ice cream brand Ben & Jerry's has released a two-minute ad that seeks to resolve tensions by showing different types of fruit starting to get along after political rallies accentuate their divisions. New Balance customers revolt after company welcomes Trump Daniel Farey-Jones People have burned or binned their New Balance trainers in protest after the brand was reported to prefer US president-elect Donald Trump to the Obama regime. 'Buster the Boxer' social media shares set to overtake previous John Lewis Christmas ads Daniel Farey-Jones This year's Christmas ad from John Lewis has been shared more times in its first hour than any of its predecessors were in their first 24 hours. The best parodies of John Lewis' 'Buster the boxer' Christmas campaign Staff Parodies of the John Lewis Christmas campaign are becoming as much of a Christmas tradition as, well, the John Lewis Christmas campaign. Here are some of this year's spoofs of "Buster the boxer". John Lewis Christmas ads then and now: from boys to bears, hares and penguins Ben Bold The John Lewis TV moment reigns supreme in signalling the festive season. Campaign revisits the work of Christmases past to look at how the retailer's ads have developed. Snapchat hypes Spectacles with quirky Snapbot sales channel Daniel Farey-Jones Snapchat will not be launching its new camera-equipped sunglasses Specs through shops but in a very limited number of vending machines, starting in Venice Beach in Los Angeles. Forget Black Friday, Singles' Day is the real retail event to focus on Debbie Klein Can you imagine doing $1bn of sales within five minutes? That's what Alibaba did this week on Singles' Day, writes Engine's CEO, Europe and Asia Pacific. Why brands should reinterpret what it means to be a man today Stephen Hull Huffington Post UK's editor-in-chief on how brands interpret "what it means to be a man", in the run up to International Men's Day Campaign Viral Chart: Budweiser's Chicago Cubs video is most shared Unruly Budweiser's video celebrating World Series champions Chicago Cubs went viral this week. The ad uses the voice of late sportscaster Harry Caray, who dreamed of a Cubs victory, to call the World Series final. Adobe buys video ad tech firm TubeMogul for $540m Daniel Farey-Jones Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for $540m (£433m). Reevoo founder's secret work weapon is a cafe Richard Anson A cafe 15 minutes from central London is the secret work weapon of Richard Anson, the founder of Reevoo, Wins this week: 21st Century Fox, Weight Watchers, Toyota Staff A string of high-profile media accounts have moved, as well as ad accounts for a range of brands. Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Simplicity shines in September's winner... Promoted Ads to give a truck about Getmemedia Truck advertising allows brands to advertise in a media free environment... Campaign Jobs CRM Manager - Digitally Led Publisher Up to £40,000 + 20% bonus Silverdrum, London (Central), London (Greater) Head of Creative £50000 - £60000 per annum Daniel Marks London, London GROUP ACCOUNT DIRECTOR / BUSINESS DIRECTOR - SHOPPER AGENCY dependent on experience Judi Patton, London (Central), London (Greater) Campaign Manager £32K Direct Recruitment, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital £22K-£65K - depending on role/experience Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Digital Marketing Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of Planning Competitive KHWS, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater)

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