Saturday 19 November 2016

Channel 4 named Brand of the Year | Diageo chief marketer Syl Saller appointed Marketing Society president

Campaign: Brands

Campaign: Brands
November 19, 2016
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Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award
Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award

Staff

Channel 4 was voted The Marketing Society's Brand of the Year at its annual dinner last night.

Diageo chief marketer Syl Saller appointed Marketing Society president
Diageo chief marketer Syl Saller appointed Marketing Society president

Sonoo Singh

Syl Saller, the chief marketing officer at Diageo, has been appointed Marketing Society president as current leader Martin Glenn steps down after three years.

Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets
Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets

Kate Magee

Sainsbury's has released a joyful stop frame animation ad that says the best gift you can give your family at Christmas is your own time.

John Lewis urged by campaigners to pull ads from tabloid newspapers
John Lewis urged by campaigners to pull ads from tabloid newspapers

Daniel Farey-Jones

A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad.

The best parodies of John Lewis' 'Buster the boxer' Christmas campaign
The best parodies of John Lewis' 'Buster the boxer' Christmas campaign

Staff

Parodies of the John Lewis Christmas campaign are becoming as much of a Christmas tradition as, well, the John Lewis Christmas campaign. Here are some of this year's spoofs of "Buster the boxer".

M&S makes Mrs Claus the star for launch of 'most customer-centric' Christmas campaign
M&S makes Mrs Claus the star for launch of 'most customer-centric' Christmas campaign

Omar Oakes

Santa Claus' wife swoops into London to deliver festive joy to a young brother and sister, to launch Marks & Spencer's 2016 Christmas campaign.

Amazon festive ad stars an imam and a vicar
Amazon festive ad stars an imam and a vicar

Shona Ghosh

Amazon has unveiled a new ad pushing its Prime subscription service ahead of Black Friday and Christmas, with a message of friendship even in difference.

Alzheimer's Research UK ad imagines Christmas without Santa
Alzheimer's Research UK ad imagines Christmas without Santa

Simon Gwynn

A new campaign for Alzheimer's Research UK imagines a world in which Santa is living with the effects of dementia and has stopped delivering presents to children.

Lego spent less than £2,500 on ads with Daily Mail in last two years
Lego spent less than £2,500 on ads with Daily Mail in last two years

Gideon Spanier

Lego's decision to halt promotional activity with the Daily Mail should not hit the paper's ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015.

Waitrose Christmas ad depicts robin's epic journey home
Waitrose Christmas ad depicts robin's epic journey home

Brittaney Kiefer

Waitrose is celebrating the spirit of connection with its festive ad about a robin that makes its annual journey home for Christmas.

The Thinkboxes: September/October 2016 shortlist
Promoted
The Thinkboxes: September/October 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

Nestlé Japan:
Promoted
Nestlé Japan: "Branded Shorts is solving a marketing problem with movies on the internet"

Nestlé Japan scoops special recognition award for branded shorts released on the internet - and predicts that the medium will become an increasingly important tool for marketers

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