Telegraph axes metered paywall | British Airways owner calls media review

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Campaign: Media November 03, 2016

Media news and analysis, powered by Media Week Latest Telegraph axes metered paywall, launches Premium service Gideon Spanier The publisher of the Daily Telegraph is dropping its metered paywall in favour of a £2-a-week "hard" paywall for premium content, called Telegraph Premium, while making most of its online news "completely free" to win advertisers. British Airways owner calls creative and media reviews Gideon Spanier International Airlines Group, owner of British Airways and Iberia, is reviewing its creative and media accounts simultaneously in an efficiency drive. MEC names Castree global CEO as Courtier steps down Brittaney Kiefer MEC has appointed Tim Castree as global chief executive, as Charles Courtier steps down after 14 years leading the Group M agency. ShortList Media launches in-house content studio Gurjit Degun ShortList Media, which publishes free titles ShortList and Stylist, is aiming to generate 50% of total revenue through a new content arm by 2018. Snapchat appoints AOL's James Gover Gideon Spanier Snapchat owner Snap has poached AOL's James Gover to manage agency relationships. Facebook ad revenue up 59% Gurjit Degun Facebook's ad revenue grew 59% year on year in the three months to 30 September to $6.8bn, compared with $4.3bn last year, with the majority made up from mobile ads. Warc predicts adspend growth to slow next year Gurjit Degun UK adspend is expected to grow 5.6% this year and 4.3% next year, ahead of global rates, according to the latest Consensus Ad Forecast from Warc. Facebook bars Admiral's 'firstcarquote' from using profile information Shona Ghosh Facebook has barred a new service from Admiral which uses profile data to inform car insurance quotes. The media industry is betting on a dangerous game Gideon Spanier Self-regulation has worked well for the ad industry, so media owners need to consider their responsibilities with gambling. Premium TV is past its peak Sue Unerman Peak airtime carries a significant premium. Is it still needed to hit a high reach of the audience? 'Measuring' not 'counting': Bridging the social media gap Stephen Maher The chair of #IPASocialWorks explains why there is not enough "measuring" and still too much "counting" when it comes to evaluating social media. Promoted Ads to give a truck about Getmemedia Truck advertising allows brands to advertise in a media free environment... Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Campaign Jobs Media Agency/Brand Senior Sales Manager £50K with OTE of 80-90K (uncapped comms) SAVVY Media Ltd, London (Central), London (Greater) Art Director – Global Consumer Media Owner £50k SAVVY Media Ltd, London (Central), London (Greater) PARTNERSHIPS SALES MANAGER - Sports//Music/Events £50000 - £60000 per annum + bonus & benefits Ultimate Asset, London PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ PPC Account Executive Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive £28,000 pro rata + Bonus The Edinburgh International Television Festival, Farringdon, London Marketing & Events Executive - Large Scale & Medical Events £22-26k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Event Operations Manager - Large Scale & Medical Events £29-32k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater)

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