Sainsbury's unveils Christmas ad | Trump shows why marketers must look beyond data

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Campaign: Brands November 14, 2016

Brand news and analysis, powered by Marketing Latest Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets Kate Magee Sainsbury's has released a joyful stop frame animation ad that says the best gift you can give your family at Christmas is your own time. M&S makes Mrs Claus the star for launch of 'most customer-centric' Christmas campaign Omar Oakes Santa Claus' wife swoops into London to deliver festive joy to a young brother and sister, to launch Marks & Spencer's 2016 Christmas campaign. Waitrose Christmas ad depicts robin's epic journey home Brittaney Kiefer Waitrose is celebrating the spirit of connection with its festive ad about a robin that makes its annual journey home for Christmas. Trump shows why marketers need to look beyond data, industry says Simon Gwynn Marketers must be face up to the limitations of data, industry figures have said, after Donald Trump's shock election victory gave pollsters their second major upset of the year. Disruptive tech is still as weird and interesting as it used to be Jeremy Ettinghausen There are paradigm-shifting solutions to big problems on the horizon - not just drones delivering burritos. Ebay embraces the awkward with Christmas disco ad Shona Ghosh Ebay is targeting younger shoppers with a light-hearted Christmas ad themed around the awkward school disco. High-tech takeaways: How technology is transforming food delivery Sonoo Singh Sonoo Singh takes a look at the newly transformed food delivery industry, where the biggest players are flexing their muscles to extend their dominance in the market. Inside the John Lewis 'Buster the Boxer' VR experience Shona Ghosh and Georgina Brazier John Lewis has created two virtual reality experiences as part of its "Buster the boxer" Christmas activity - one for consumers to try in-store and another they can try with Google Cardboard at home. Gary Lineker has 'spoken' to Walkers about pulling spend from the Sun Shona Ghosh Gary Lineker claims he has spoken with PepsiCo-owned Walkers about the crisp brand's ongoing advertising relationship with The Sun. Amazon takes on Spotify and Apple with UK launch of streaming service Simon Gwynn Amazon has launched Amazon Music Unlimited in the UK - its first music streaming service designed to offer a comparable product to market leader Spotify. William Hill recruits former Tesco customer chief Robin Terrell to board Simon Gwynn Bookmaker William Hill has appointed Tesco's former chief customer officer Robin Terrell as a non-executive director. Review recap: Sainsbury's, Superdrug, Peugeot Staff Sainsbury's and Superdrug are on the hunt for advertising agencies, while Peugeot is looking for a shop to handle its customer relationship management business. Campaign and PRWeek's Brand Film Festival London: entry deadline nears Robert Smith There is little over a month left to enter Brand Film Festival London - Campaign and sister title PRWeek's new festival that celebrates the very best of brand storytelling. Promoted Applied Thinking: Excess! Philip Jackson, Mondelez International Contrary to popular belief, more is apparently more... Promoted Own festive screens at biggest city hotspots Getmemedia Six large digital screens, positioned at high footfall areas in the central shopping, entertainment, eating and business districts of Birmingham, will catch the attention of millions this Christmas... Campaign Jobs Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Digital Marketing Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Head of Planning Competitive KHWS, London (Central), London (Greater) Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Agency Sales - Stuff & What Hi-Fi? Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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