ITV Upfronts reviewed | BMW picks media agency | Black Friday's print bonanza

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Campaign: Media November 25, 2016

Media news and analysis, powered by Media Week Latest Still top dog: 'power of TV' is big winner at ITV's Upfronts Gideon Spanier ITV promised significant changes to its programming line-up in 2017 but confidently asserted that the power of television was more "certain" than ever "in uncertain times" at its Upfronts Gala. MEC wins £20m BMW media account Gideon Spanier MEC has landed BMW's estimated £20m media account in the UK after a hard-fought and protracted pitch. Black Friday's print bonanza and the enduring value of high-quality attention Rian Shah Print ads for Black Friday deals boost ROI but advertisers have gone too far in switching to digital, says OMD UK's chief strategy officer. Work less, wrestle more: The truth about being a working parent in adland Angus Macadam To celebrate the launch of Nabs' "Little voices" campaign we asked one of the creatives behind the ad, as well as two of its stars, how they make it work as a working parent in adland. Fantastic Beasts leads the way for innovative multiplatform storytelling Sir William Sargent Warner Brothers should be applauded for extending Fantastic Beasts' shelf life and reach by using multiplatform storytelling in original ways, writes Sir William Sargent. Things we like: Private Equity's stake in Outdoor Plus and media eggheads for Childline Staff Private Equity's takes a significant minority stake in Outdoor Plus and the media industry comes out in force for Childline. Campaign Viral Chart: John Lewis Christmas ad is number one again Unruly John Lewis' "Buster the Boxer" was the most shared ad again this week. Promoted How to do VR well, in two steps Liz Landy, Ipsos Connect UK Brands will take the bold move and plunge into the unknown, futuristic world of virtual reality...but they must remember two things Promoted Hyper relevancy and good ads: how to win back consumer hearts Eleanor Hawkins Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Client Sales Manager - Sports! £50K + comms SAVVY Media Ltd, London (Central), London (Greater) Managing Director - unique mobile ad solution - £100k £100000 - £110000 per annum + bonus + equity Ultimate Asset, West End, London Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater) Campaign Executive - Haymarket Media Group - Data Operations up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Agency Sales - Stuff & What Hi-Fi? Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) New Business Account Manager £28k OTE Brotherhood Media, London (Central), London (Greater) Account Manager - C&IT and Event Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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