Monday, 7 November 2016

Toyota moves creative and media accounts into WPP | Morrisons festive ad shows family traditions | Notonthehighstreet.com heroes its 'little helpers' in north pole-tinged Christmas ad

Campaign: Brands

Campaign: Brands
November 07, 2016
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Toyota moves creative and media accounts into WPP
Toyota moves creative and media accounts into WPP

Omar Oakes

Toyota has consolidated its European advertising and media businesses into WPP agencies from Publicis Groupe without a pitch.

Morrisons festive ad shows family traditions
Morrisons festive ad shows family traditions

Gurjit Degun

Morrisons' Christmas ad is focusing on the role that food plays in the festive period and the different traditions that families have.

Notonthehighstreet.com heroes its 'little helpers' in north pole-tinged Christmas ad
Notonthehighstreet.com heroes its 'little helpers' in north pole-tinged Christmas ad

Simon Gwynn

Notonthehighstreet faces a distinct "complexity" in the challenge of telling its story to consumers, as the online marketplace launches its Christmas campaign by Mother.

TK Maxx family sings Pulp Fiction theme in quirky Christmas ad
TK Maxx family sings Pulp Fiction theme in quirky Christmas ad

Omar Oakes

TK Maxx's off-the-wall Christmas ad features a family performing an a cappella version of the theme tune to cult 90s film Pulp Fiction.

Listerine gives MTV EMA awards a minty aroma
Listerine gives MTV EMA awards a minty aroma

Gurjit Degun

Listerine, the Johnson & Johnson mouthwash brand, is sponsoring the MTV Europe Music Awards red carpet on Sunday with an experiential element giving people a minty fresh aroma.

YouTube celebrates creators in new campaign
YouTube celebrates creators in new campaign

Gurjit Degun

YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign.

The Cola-Cola Christmas truck is cruising to a town near you soon
The Cola-Cola Christmas truck is cruising to a town near you soon

Simon Gwynn

Coca-Cola has announced the schedule for its Christmas truck tour, which kicks off at Bishop's Square in London on 17 November.

Facebook is touting a diversity myth
Facebook is touting a diversity myth

Andy Pemberton

Rich white men are all too often the minority that's being empowered.

Watch: Etsy goes offline with Everyday Emporium pop-up
Watch: Etsy goes offline with Everyday Emporium pop-up

Georgina Brazier

Campaign visited Etsy's pop-up shop in central London, where for four days they are showcasing 100 variations of one item - and the only way customers can get their hands on them is by sharing on Instagram.

Ties that bind: How business dynasties create brand opportunities
Ties that bind: How business dynasties create brand opportunities

Sonoo Singh

Campaign takes a look at some of our "home-grown" companies and explores the challenges and opportunities of these family-controlled businesses.

Christmas 2016 ads: the best so far
Christmas 2016 ads: the best so far

Staff

Energetic dancers, rainbow-coloured yetis, celebrities and Santa's elves feature in the first crop of this year's Christmas ads. Campaign rounds up the best ads from the season so far.

Review recap: Vodafone, British Airways, Vita Coco
Review recap: Vodafone, British Airways, Vita Coco

Staff

Two of the UK's biggest advertising accounts are being reviewed: Vodafone and British Airways.

When performance and storytelling collide
Promoted
When performance and storytelling collide

Eleanor Hawkins

Creativity and technology are an unconventional couple in the ad world - a Lady and a Tramp, a Beauty and a Beast. But this love story will be the next to disrupt the industry

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

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