5 things you need to know today: Alexa on trial

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Campaign 18:05 August 29, 2017

The five things you need to know today Most read Alexa on trial: an agency experiment Adrian Gans VCCP hired Alexa as a receptionist and gave her a personality disorder. Here's what happened. Tech Cannes favourite Sea Hero Quest returns in VR Simon Gwynn Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the project. Advertising Media is where agencies are hurting Gideon Spanier Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure? Marketing Walkers campaign asks customers to 'choose or lose' famous flavours Omar Oakes Walkers' latest brand campaign centres on challenging consumer loyalty to see whether people would choose to ditch familiar flavours for a new variant. Media Carlsberg awards global media to Initiative Omar Oakes Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD. Also in the news Chevrolet adopts augmented-reality showroom Dentsu Aegis Network (DAN) agencies Carat and Isobar are showing off V-Showroom, an AR (augmented reality) showroom app built for General Motors International (GMI). KFC uses creepy VR game to train staffers The fast food chain shines a spotlight on its employees, and brand, in another unorthodox head-turner. Waitrose "Waitrosé" by Adam & Eve/DDB This is simple yet well crafted advertising from Waitrose for the last summer bank holiday weekend. Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Promoted From the idea to the big screen: "March for Giants" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Manager £38K Direct Recruitment, London (Central), London (Greater) Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Strategy Director £70 – 85k + bens Direct Recruitment, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater)

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