Tuesday, 15 August 2017

Audi rolls out global VR experience to get people back into the showroom | Amazon calls time on Lovefilm DVD-by-post service | and more...

Campaign: Brands

Campaign: Brands
August 15, 2017
Brand news and analysis, powered by Marketing
Audi rolls out global VR experience to get people back into the showroom
Audi rolls out global VR experience to get people back into the showroom

Emily Tan & James Page

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked
Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked

Robert Smith

A social campaign by The National Lottery asking people to show their support for the British Athletics team has been hijacked overnight, with a number of Twitter users posting offensive messages.

Amazon calls time on Lovefilm DVD-by-post service
Amazon calls time on Lovefilm DVD-by-post service

Simon Gwynn

Amazon has announced it will close its postal DVD rental service on 31 October this year.

Sainsbury's presses pause on plans to buy Nisa
Sainsbury's presses pause on plans to buy Nisa

Simon Gwynn

Sainsbury's will hold off on attempts to acquire convenience store group Nisa until after competition authorities rule on Tesco's much-anticipated acquisition of Booker.

Three channels indie novelty with bold and bizarre film
Three channels indie novelty with bold and bizarre film

Unruly

Social video experts at Unruly review Three's "Streaming consciousness".

Why brands will welcome Amazon's challenge to Google and Facebook
Why brands will welcome Amazon's challenge to Google and Facebook

Andy Vogel

Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase's global head of digital products.

Thoughtlessness is our greatest threat
Thoughtlessness is our greatest threat

Richard Huntington

As an industry we should reflect on why we take such a cavalier approach to the impact of our work, says the Saatchi & Saatchi chairman and chief strategy officer.

Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles
Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles

Hannah Ellison

Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles.

Campaign's Best Places to Work open for entries
Campaign's Best Places to Work open for entries

This survey is dedicated to finding and recognising the best places to work in marketing, advertising and media.

Creating for the real world of women
Creating for the real world of women

James Whitehead

New opportunities reveal themselves when we embrace true female insight, writes J Walter Thompson London's CEO.

To change advertising, you must begin with the people
To change advertising, you must begin with the people

Danielle Lee

Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.

Populism and creativity
Promoted
Populism and creativity

Suzanne Bidlake

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound
Promoted
3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound

Thinkbox

Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with


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