Why UK marketing tech startup People.io is calling on brands to let go of their data | Toyota aims to shame teens into becoming safer drivers | and more...

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Campaign: Brands August 11, 2017

Brand news and analysis, powered by Marketing Why UK marketing tech startup People.io is calling on brands to let go of their data Simon Gwynn People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch: brands must relinquish all control of their marketing. Will they find the courage to take the plunge? Toyota aims to shame teens into becoming safer drivers Omar Oakes Toyota has created a safety smartphone app that threatens to embarrass teenagers if they speed or use their phones while driving. What should marketers do to comply with the new 'right to be forgotten' rules? Jane Frost Marketers need to remember that personal data belongs to consumers and treat it accordingly, says Market Research Society chief executive Jane Frost. Throwing the donuts out with the bathwater: in defence of elaborate brand names Chris Moody The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter. Snapchat isn't dying, but its stock is still overvalued Emily Tan Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise. Snapchat shares tumble after underwhelming revenue and user numbers Omar Oakes Snapchat owner Snap has reported lower-than-expected revenue and a slower growth in daily average users. Economist reclaims current affairs top spot from Private Eye Simon Gwynn The Economist has once again overtaken Private Eye as the biggest current affairs magazine in the UK and Ireland from Private Eye, the latest ABCs show. The Netflixisation of sports Joe Maceda Is ESPN's "Ocho" a harbinger of the future of sports media, asks the head of Mindshare's Invention Studio. Drambuie puts modern touch to brand's jazz heritage James Page "The Brass and Crimson", lead by creative agency Exposure X, returns for a third year celebrating modern interpretations of Drambuie's jazz heritage which made it world-famous. Promoted From the idea to the big screen: Women's Aid Got a killer idea but not sure how to get it off the ground? Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Senior Digital Marketing Manager – International GBP £37-40,000 dependent on experience Scandinavian Airlines System, London (near Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Head of Production - events £60000 - £65000 per annum The Great & The Good, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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